Choppy Market Search Results — Page 9 of 68

News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

Market Reality: Snoop & Mark Ronson Hit AR, DreamWorld & Mad Gaze Launch Wearables, & Google Tests Mobile Hand Tracking

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.

Market Reality: HoloLens 2 Lands at FCC, Samsung Adds Depth Cam to Galaxy Note 10+, & the Magic Leap Apps You Can't Miss

Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.

News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game

Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.

Market Reality: Magic Leap One Tested as Office Companion, Nreal Releases SDK, & Apple Files for AR Navigation Patent

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!

News: Occipital Updates Structure Sensor with Active IR Stereo Depth Sensing in Mark II Version

Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.

Market Reality: Microsoft Debuts HoloLens 2 AR Clones, Samsung Posts Smartglasses Patent, & Intel Depth Cams Get Cheaper

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.

Market Reality: Apple Cultivates Chinese AR Devs, Minecraft Earth Beta Arrives, & a Brief History of AR in Marvel Movies

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.

News: Qualcomm & Bose Back RealWear's Enterprise Augmented Reality Wearables in $80 Million Funding Round

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.

News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.

Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.

News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round

Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.

Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.

Market Reality: Facebook Seeks AR Talent, Snapchat Diversifies Its AR Content, & Magic Leap Scores More Telecom Funding

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.

News: Facebook Searching for More Troops to Work at Oculus on AR Product Design & Marketing

At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.

News: The Future of Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.

News: North Lets Focals Owners Share Their Experience with Friends via New Software Updates

With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.

Market Reality: As the HoloLens 2 Arrives, Magic Leap Aligns with SK Telecom & CNN

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.

News: How to Watch the Microsoft Mobile World Congress Event Rumored to Reveal HoloLens 2

We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.

Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.

Market Reality: Meta Claims Insolvency, ODG Ends in Fire Sale, New Smartglasses Flood CES 2019

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.

News: RealMax Returns to CES with Production Model of Qian AR Headset with Industry-Leading Field of View

Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.

News: WaveOptics Sets Sights on Expansion of AR Optics Operations with $26 Million in New Funding

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.

Market Reality: Magic Leap, Twilio, Jaunt, & Adidas Reveal the Future of AR Content & Communication

A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.

News: 'The Purge' Invades Your Safe Home via Mobile AR App

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.

Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.

News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products

On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.

Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.

Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.

Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.

How To: Use Firefox Rocket to Browse the Web Faster & Save Data on Any Android

Mozilla has created yet another browser for Android. Similar to Firefox Focus, Firefox Rocket was designed to address specific problems: limited internal storage and low data caps. However, in the process of solving these problems, they created one of the fastest browsers on the market.