Cluttered Market Search Results — Page 15 of 77

News: 'The Purge' Invades Your Safe Home via Mobile AR App

Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.

Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.

News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products

On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.

Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.

How To: Hide Status Bar Icons on Your iPhone for a Cleaner Look in Apps & Wallpapers

You can view battery information in the Today View, you already know what carrier services you, and you can quickly figure out with normal use whether your display orientation is locked, so what do you need the status bar at the top of your iPhone? If you don't find much use for it and would like to see more of your wallpaper, there's a way you can get rid of it for good.

Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.

Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel

As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.

News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

Market Reality: Snapchat Expands Ad Offerings, Magic Leap Takes Flight with Content, & Microsoft Readies New HoloLens

At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.

How To: Customize Gmail's Swipe Actions So They're Not Just 'Delete' & 'Archive'

For a while, Gmail only had one swipe gesture, and it could only perform one of two actions: Archive or Delete. Not that it wasn't useful — you could eliminate most spam emails in a matter of seconds by swiping left or right on any email in your inbox. But now, Google has finally added more custom actions to its swipe gestures.

Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.

News: DigiLens Gets $25M Boost from Continental for Automotive Augmented Reality

Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.

Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.

Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform

This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.

News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.

Marketing: Snapchat Sells Advertisers on Augmented Reality with New E-Commerce Features

In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.

News: HTC Opens Up Augmented Reality Development for HTC Vive

HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.

Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).

Market Reality: Upskill Fields Funding, Leap Motion Faces Lawsuit & Intel Confronts Challenges of AR Adoption

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)

News: How Android Go Is Bringing Flagship Performance to Low-End Phones

Ever since Google CEO Sundar Pichai took the helms of the world's most valuable brand, he has made it his mission to bring smartphones to lower-income communities. Born in India, Mr. Pichai has created several programs to address the needs of the Indian market, particularly the lower income families.

Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR

In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.

How To: 5 Ways to Stream the Super Bowl Without a Cable Subscription on iPhone or Android

Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.

News: Augmented Reality & VR Take Flight in New Airbus iPhone App

While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.

How To: Edit Android's Share Menu — No Root Needed

Android's share intents system is great in theory, but the execution can sometimes be frustrating. When you tap the "Share" button next to a link, app, or file, you see a list of apps you can share that item with. But it seems like every time you use this function, the list of apps is in a different order — especially when it comes to the Direct Share targets at the top.

Market Reality: Magic Leap One Says Hello, Google Tango Waves Goodbye & Honda Uses AR for CSR

Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.

Market Reality: Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up & Airbnb Goes AR

With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.

News: Lumus Licensing Deal with Quanta Could Pave Path to First Generation of Consumer Smartglasses

Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.

Market Reality: This Is How AR Is Changing Things at Amazon, Apple & Snapchat

During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."

News: Samsung's Galaxy S9 Could Arrive in a Burgundy Red Color

Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.

Market Reality: Auto Industry Ramps Up AR Use via Microsoft & Snapchat

Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.

Market Reality: In the Race for Consumer Smartglasses, the Future Is Coming into Focus

The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.

Market Reality: Apple Presents Bright Future for AR, While Snap Shows Reality of Glum Present

We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.

News: Epson's AR Drone Simulator Lets You Get Your Virtual Wings Before Crashing the Real Thing

With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.

Market Reality: Lenovo's Star Wars AR Headset vs. iPhone X Launch Day, Niantic Acquires Evertoon & More

When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.

Market Reality: Level Ex Closes $11 Million in Financing, While Gaze Coin Seeks $12 Million through ICO

According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.