Cluttered Market Search Results

News: Mitsubishi's New Electric Car Shows Off AR Dashboard in Concept Video

Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.

News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality

The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.

News: DreamWorld AR Launches DreamGlass Air, a Lightweight Private Theater Screen for Your Mobile Devices

The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.

News: Snapchat Turns Jack in the Box Augmented Reality Experience into a Build-a-Burger Contest

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.

News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.

News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO

Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.

News: Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.

News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.

News: Lego Partner Kabooki Builds Virtual Pop-Up Shop with Snapchat's Shoppable AR

Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

News: Adobe Boosts Its 3D Content Creation Capabilities with Allegorithmic Acquisition

Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.

News: Startup Artie Aims to Give Smart Pills to Augmented Reality Characters

Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.

News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.

Market Reality: Unity Leads the NR30 AR Software Segment, Magic Leap & Microsoft Pursue Military Partners

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.

News: Samsung's Super Budget Friendly Galaxy J3 & J7 Coming Unlocked on September 14

Earlier this year, Samsung released the Galaxy J3 and J7 to select markets. These two devices are the latest in the J series, Samsung's super-budget series that tries to rewrite what it means to be a budget phone. Now, starting September 14th, you will be able to get them GSM unlocked.

News: Epson's New Moverio Smartglasses Can Tether to Drones, PCs, & Mobile Devices Over HDMI or USB-C

The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.

News: Former Meta Exec Launches DreamGlass AR Headset, Shipping at End of June for $399

Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.

News: Epson's Moverio Smartglasses Line Gets Major Upgrades with New SDK and Web-Based Publishing

Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.

News: Epson Adds Biometric Authentication from Redrock to Its Smartglasses

Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.

News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality

Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.

News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz

A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.

News: What's the Difference Between HoloLens, Meta 2 & Magic Leap?

Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.

News: ThirdEye Aims for Crowded Enterprise Market with X1 Smart Glasses & App Store

A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.

Understanding OLED: The Difference Between LG's POLED & Samsung's AMOLED Screens

With the recent launch of the LG V30 and the Pixel 2 XL, LG has reintroduced the world to POLED. This display tech was showcased at CES 2015 and billed as a rival to Samsung's AMOLED displays, then promptly disappeared from the market for two years. But now that two of the biggest flagship phones this year are using the technology, many folks will be wondering what makes POLED different.

News: AR Headsets with Larger Displays from WaveOptics Could Arrive Next Year

Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.

Brief Reality: Augmented Reality Applied to Makeup, Medical & Sports Marketing

If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…

News: Augmented World Expo Sets the Example for What an AR Conference Should Be

I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.

News: Can Volvo Deliver Level 4 by 2021?

Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.

News: Tech Companies Are Struggling to Get the Metals for Your Gadgets

Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.

News: Partnership with nuTonomy Expands Lyft's Asian Footprint

Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.

Brief Reality: Blippar Transforms into Shazam for Cars

Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.

News: Who Has the Best Camera of Them All? HTC U11 Apparently

The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...

News: After FirePhone Flop, Amazon Reenters Smartphone Market — but in a Much Better Way

Amazon's first venture into the wireless phone market was a crash and burn moment — and that's us being kind. Their FirePhone went down in flames almost instantly, no pun intended.

News: HoloLens Passes Protective Eyewear Tests for Use in the Workplace

Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.

News: Don't Be Fooled by Samsung's Shiny New UI, It's Still TouchWiz

Galaxy S8 preorders have begun arriving at doorsteps, and some websites seem to be enamored by Samsung's latest visual revamp of TouchWiz — but don't buy the hype, it's a trap! From TouchWiz to Grace UX to Samsung Experience, no matter what the name is, it's still the same old clunky framework everyone has hated from the start. Samsung may have put a fancy little bow on it, but TouchWiz is still a resource-hogging behemoth underneath its shiny new theme.

News: Google Search App Takes on Pinterest with Style Guide Feature

We all know Google's Image Search to be our trusty little companion when it comes to browsing through ideas on the web. Now, Google is adding on "style ideas" to its search feature to help you boost your "style IQ" every time Google catches you snooping through new handbags on the market.

News: Udacity—The School for Robo-Cars—Just Spun-Off Its First Driverless Startup

Udacity, the online education startup that set out to train a school of self-driving car engineers, is now spinning off into its own autonomous tech company called Voyage.

News: Nokia Mobile Networks Head Leaves, Division Splits in Two in Face of Falling Sales

Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.

News: Augmented Reality Empowers Indonesian Women to Operate Online Stores

While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.

Opinion: Why Microsoft Not Releasing a New HoloLens Until 2019 Should Not Be a Surprise

If the rumors are right, Microsoft has decided to cancel the second version of the HoloLens, and they will instead move onto version three of their mixed reality headset. In the latest report, Thurrott's Brad Sams states that the expected release date of this new Windows Holographic device wouldn't be until 2019, a long two years away for those of us putting full effort into HoloLens app development.