While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower.
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity.
When computers have vision but people don't, why not have the former help the latter? That's the gist behind the Cognitive Augmented Reality Assistant (CARA), a new HoloLens app developed by the California Institute of Technology.
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
Though not as popular as Super Mario or Zelda, Konami's Contra nevertheless remains as one of the greatest titles that helped put Nintendo on the map. This retro shooter is set to make a comeback, and has been soft-launched in select Asian countries ahead of a worldwide release. Of course, you can try the game yourself right now, thanks to a nifty workaround.
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
