News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
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News: NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
News: Epic Games Launches $100 Million Fund to Support 3D Experiences Created Using Unreal Engine
While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.
How To: 10 Roblox Settings You Need to Double-Check to Safeguard Your Child's Privacy
Among the younger generation, Roblox rivals major titles like Minecraft as one of the most popular online games out there. In fact, it's common to hear children tell new playmates to "friend me in Roblox!" so they can play together online. There's nothing inherently sinister here, but with all the online interaction, kids' safety becomes a factor.
News: Warner Bros. & Niantic Release Third Harry Potter Wizards Unite Trailer
Next to Game of Thrones, Harry Potter is one of the most beloved franchises in entertainment today, and now we have another peek at its dive into augmented reality.
News: Magic Leap Publishes More L.E.A.P. Developer Videos Featuring Insomniac Games, Weta Workshop & More
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
Market Reality: Lyft Acquires Blue Vision, Google & Samsung Invest in AR, & Epic Games Scores Massive Funding Round
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
News: Everything You Need to Know About the ASUS ROG Phone — the Best Gaming Phone on the Market
Ever since the announcement of the Razer Phone, a wave of gaming smartphones started to hit the market. With ASUS being such a big name in gaming, it made sense for them to throw their hat in the ring. The result is the ROG Phone. And with this first try, ASUS has topped the rest, creating a gaming phone others should try to emulate.
Market Reality: Rony Abovitz Perches Atop NR30 AR Hardware Leaders as Angry Birds & Thyng Jump on Magic Leap Bandwagon
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
News: Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
News: Unreal Engine Update Brings Support for Latest Augmented Reality Toolkits from Magic Leap, Apple, & Google
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
News: Niantic Partners with City Governments to Turn Pokémon GO into a Tool for Community Engagement
A new study published by American University demonstrates how Pokémon GO and other augmented reality games can help city governments bring communities closer together.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
News: Disney Patent Previews More Star Wars AR Gaming
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
How To: Enable 3D Touch to Stop Accidental Discharges While Playing PUBG on Your iPhone
PUBG is continually getting better and more intuitive with each update, and version 0.4.0 is no exception. Besides a new training map to help you practice and a faster-paced arcade mode for on-the-go gaming, the newest version of PUBG now includes a feature that exclusively caters to iPhones from the 6S on up.
News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
How To: Spoof Your Location to Get Around MLB Blackouts on Your Android Phone
MLB.TV is a great service that lets you watch most Major League Baseball games in North America, as long as you're a subscriber, of course. While I personally love it, blackouts can ruin the ability to watch my favorite teams. Fortunately, MLB At Bat Android users have an easy way to bypass blackout restrictions — and with no root required.
Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
How To: Play MLB Tap Sports Baseball 2018 on Your iPhone Right Now
Spring training has begun in earnest, and to mark MLB's soft debut, GLU has soft-launched a followup to the smash hit MLB Tap Sports Baseball 2017 in Canada. While MLB Tap Sports Baseball 2018 is still technically unavailable outside of Canada, you can actually play this game right now through a simple hack.
News: Niantic Acquires Escher Reality to Add Multiplayer Capabilities to Its Apps
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
News: Merge Locks & Loads 6DoF Blaster for Mobile AR Shooting Games
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
News: Niantic Casts Procrastination Spell on Harry Potter Augmented Reality Game
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.
News: HQ Trivia Now Available to Download on Android
Attention Android users — the famously iPhone-only HQ Trivia is here! If you've been waiting for the worldwide sensation to come to your smartphone, now's your chance to dive into the excitement.
Hands-on: I Went to Battle in Augmented Reality with Father.IO & Lived to Tell About It
Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena.
News: Father.IO Uses Your Smartphone to Turn the World into a Giant Augmented Reality Laser Tag Arena
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Brief Reality: View Your Home Before Building & Build Cities in Your Home with These ARKit Apps
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Dev Report: These College Students' AR Game Had Their School LARPing a Cyberpunk 'Humans vs. Zombies' in AR
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
Apple AR: You Can Now Play an Augmented Reality Version of Super Mario with ARKit
A few months ago, a video went viral of a boy playing Super Mario Bros. in the middle of Central Park using augmented reality and the HoloLens.
Apple AR: Adventure Awaits iPhone Gamers in ARKit-Based RPG
Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations.
Apple ARKit: ePlay Lines Up to Tackle Fantasy Sports with ARKit
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
News: Freeze Tag Mimics Niantic with Garfield-ified Version of Pokémon GO
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
How To: Get Your Hands on the New SNES Classic Edition
Nintendo's Super NES Classic system, a pint-sized version of the iconic Super NES from the '90s, is highly anticipated in the gaming world. The retro system has already met its fair share of controversies and it's been a long journey to preorder. Finally, the Super NES Classic is officially available for preorder, but it's selling out fast.
Apple AR: Play Beer Pong Anytime with Augmented Reality Game
Beer pong is a classic game created by college kids to drink and have a good time. However, the process of setting it up is messy and takes a while. Luckily, a demo has introduced an app coming soon where you can play an augmented reality version of beer pong using Apple's ARKit.
News: Zappar Pitches Baseball AR Mini-Game for Wise Snacks
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Apple AR: Luden.io Unveils 'AR Tribe' Mobile Game That Uses ARKit
Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool.
News: Become Fluent in Daenerys Targaryen's Mother Tongue Using the Duolingo App
"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone.
News: Defeat the Dreaded 'Sharknado' in the Franchise's New Mobile AR Game
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".