We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
The latest preview build for Microsoft HoloLens is packed with new sharing features, including support for the Miracast protocol.
Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
When I'm with my friends on the weekend, we always end up Snapping shots of one another, adding in whatever stickers and lenses we've accumulated over the last week. But these filters are fleeting, so it's always a challenge to keep up with the best new ones. If you want to get a leg up on the competition, this is your one-stop-shop.
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen.
Modern warfare takes on a more literal translation with the advent of new augmented reality displays revealed recently by the US Army to improve soldiers' situational awareness on the battlefield.
General Motors (GM) has begun production of 130 Chevrolet Bolt EV driverless test vehicles at its Orion Township, Mich. plant as it expands its fleet to total 180 models deployed in San Francisco; Scottsdale, Arizona; and Detroit.
Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alphabet's "Other Revenues", leaving us in the dark about how successful the product is.
According to a source at TechCrunch, a new version of Snap's 'Spectacles' could include augmented reality.
At the 2017 Augmented World Expo (AWE) in Santa Clara today, smartglasses maker Epson introduced two new augmented reality headsets from its Moverio line of products.
It may seem strange to find the director of engineering at a question-and-answer site all of a sudden pick up and lead a new driverless startup, but to Kah Seng Tay, both engineering tasks require building the right infrastructure to handle large amounts of AI data.
Apple is in the process of developing its own graphics processors for future iPhones, according to recent reports.
Google's Pixel smartphone is striking up some heated competition between phone makers HTC, LG, TCL, and Coolpad, as the Pixel 3 gets ready to release in 2018. Yep, you heard that right—not the Pixel, not the Pixel 2, but the Pixel 3—which shows that Google is really committed to the future of its new flagship line.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.
The big day is nearly here... Super Bowl 50 kicks off this Sunday, February 7, at 3:30 p.m. PST (6:30 p.m. EST). And whether you're having a giant party or watching the game on your big-screen TV by yourself, there's one thing you probably won't be doing: cooking food in your kitchen.
It's Friday night, you're in the kitchen, and your guests are arriving way sooner than you want them to. The soup is not thickening like it's supposed to, the salad still needs dressing, and the pine nuts for the salad are... wait, what's that smell? Crap, the pine nuts!
Meat tenderizers are absolutely necessary when dealing with leaner, tougher cuts like flank or skirt steaks. And while fruit like papaya, kiwi, and pineapple contain enzymes that can tenderize meat, the results can be hit-or-miss, and impart a fruity flavor that you may not always want.
Back in March, Samsung partnered with Slacker Radio to create a streaming service called Milk Music. For those of us who don't own a Galaxy device, this news was a non-starter, as it was exclusive to Samsung's flagship line of phones and tablets.
I am a graphic designer, so I have to collect massive pics from webpages to provide me with inspiration. But sometimes I need to use them everywhere, even if I've no access to computers or laptops, so I have to resort to mobile devices.
Update: April 24, 2014 Looks the the one day availability was a precursor to a wider launch, as now anyone can buy a pair of the Glass Explorer Edition without needing an invite. Check out Google's Glass Shop for some easy ordering, still with the $1500 price tag.
There is nothing more refreshing than an ice cream in a hot summer day. And even though, here in Australia, summer is "just" a couple of months away, I still like to have a scoop or two every now and then. However, I like to make the ice cream on my own. In this way, you can make whatever flavour you want, plus you know what type of products you have used and it usually tastes better than a commercial one.
Running multiple applications at the same time is one of the Samsung Galaxy S3's and S4's biggest advantages over Apple devices, and it's a fact that Samsung certainly harps on constantly in their well-targeted commercials.
