Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong.
Hackers are good at what they do—some can even use the way you move your phone to guess a 4-digit PIN in five attempts or less. That's why most of us with compatible hones use the fingerprint scanner. It's just much more secure. Or is it?
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI).
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.
HTC is working on another flagship device that's expected to be released in mid-April. After the disastrous reception of the recently released HTC U Ultra and HTC U Play, this new model could be the true HTC 10 successor we've all been waiting for.
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
T-Mobile just unveiled two new services—Scam ID and Scam Block—which specifically target those pestering robo-calls that reach out to 2.4 million Americans every month.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
Before many games make it to the US-based iOS App Store, they get "soft launched" in a smaller country to get real-world testing for bugs. It's a pilot program, so to speak, as countries like Vietnam or the Philippines have far fewer iPhone users than the US, thus offer a more controlled environment for developers to get feedback and zero-in on issues that may occur in a game's early development phases.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
In a race to make self-driven cars mainstream, Intel announced today that they've bought Israeli microchip technology company Mobileye for $15.3 billion, setting the stage for Intel to dominate a large portion of the driverless market.
Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.
In a press event this past week at the Game Developers Conference in San Francisco, California, Unity Labs, the experimental and forward thinking arm of Unity, announced an upcoming toolset for developers in the augmented, mixed, and virtual reality space called the XR Foundation Toolkit (XRFT).
If you have stuck volume buttons, it can be a real pain to adjust sound levels since your only other option is to use the volume menu in Settings. But even if your volume rocker is working fine, it's still a little weird to have to click a mechanical button to control one of the most central aspects of an operating system that is otherwise entirely touch-based.
In the past, to see a pre-constructed state of the house that you would one day live in, you had to be able to read blueprints or hire an artist to sketch it out. Later came the ability to have a 3D rendering of that house on a screen, but you'd still have to work hard to envision it in real life.
We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.
Crayon, a free 3D drawing application by the mysteriously named arkalian, showed up in the Windows Store recently, so I gave it a try like I do all new apps for Windows Holographic. Truthfully, I loaded it up not expecting much, but wow, was I wrong. It's a simple idea, but it's executed well enough to make it a truly great experience on the HoloLens.
A few days ago, there were flying piranha, snakes, and dragons roaming around freely at the Anaheim Convention Center in California, but they weren't real or even hallucinations—they were holograms brought to life with the Microsoft HoloLens.
Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
When Kaci Hickox, a Doctors Without Borders nurse, returned to New Jersey from working with Ebola patients in West Africa in 2014, she was surprised by her reception. Instead of a quiet return to her home in Maine after four weeks on the front line of Ebola treatment, she was quarantined by the State of New Jersey in Newark. She later filed a lawsuit in U.S. District Court for violation of her civil rights, false imprisonment, and invasion of privacy.
DAQRI, a company mostly known for its odd but fun-looking industrial Smart Helmet, unveiled their new Smart Glasses product at CES 2017. Their smartglasses look like a strange attempt to answer the Microsoft HoloLens, and the price tag of $4,995 for the developer's edition reinforces that notion.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
Leave it to some lazy college kids to attempt to figure out a way to brew a pot of coffee without leaving the couch.
Here at NextReality, we talk a lot about the many different ways of controlling holograms in the HoloLens and other augmented and mixed reality devices; New and creative ways are coming more and more every day. Most recently is something called the HoloSuit. In the 25-second clip below, you can see a woman moving the arm of a jacket which in turn moves a 3D model of Darth Vader on the screen. It's a simple idea with big potential.
Frosty the Snowman is a fairy tale they say, but this microscopic snowman is very real and just broke the record for the world's smallest snowman. (Though, it's not Guinness-official yet.)
When the HoloStudy Demo app for HoloLens came out in September, it was a pretty impressive start to what could be a very valuable science tool for education. Now, Moscow-based HoloGroup, makers of HoloStudy, started an Indiegogo campaign to improve their modular teaching app.
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
Alphabet's moonshot factory, X (formerly "Google X"), is a secretive place, but it seems that when they are close to graduating a project, then they need to staff it up quickly. Watching for these job ads is one easy way to know they're close to budding off a baby.
Having control of your basic motor functions is something most people take for granted, but for individuals with Parkinson's disease, that is not the case.
One thing you'll find a lot of in the Windows Store for HoloLens is demos and mockups, but very few projects are as fully realized and fully-functioning as Muralize. Created by Magnopus, an all-female development team, Muralize first appeared in the Windows Store in late-November of 2016, and makes it easy and fun to create real-life murals using a HoloLens.
People have been transforming mud into art, aka pottery, for thousands of years. This is not a new phenomenon, but often the finished product has a certain utilitarian aesthetic, such as a bowl or vase.
The HoloLens is the world's first untethered holographic head-mounted computer, which Microsoft has been rather proud of—and they have every reason to be. Of course, as soon as we developers get adjusted to the idea of keeping the scope of our projects inside the bounds of the HoloLens' processing power, Microsoft hits us with the Holographic Remoting Player.
If your Android phone was made by Samsung, LG, HTC, or any other manufacturer that likes to apply skins on top of stock Android, then your camera app is tied to the custom gallery app that was preinstalled on your device. In other words, when you tap that little image preview icon after taking a picture, you'll be taken to a camera roll interface that was made by an electronics manufacturer.
Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime scene. If successful, the idea of a contaminated crime scene could be a thing of the past.
The Google Pixel and Pixel XL have an exclusive set of navigation buttons that you can't get on any other device without some tinkering. But aside from just being solid, filled-in shapes, the real treat in the Pixel's nav bar is the Google Assistant animation that gets activated by long-pressing the home button. The four colored dots that animate outward give you some visual feedback for triggering the Assistant, but really, it's just a nice little touch.
