Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Apple's dedication to iPhone security is one of the company's biggest selling points. It's no surprise then that iOS 12 offers users a simple yet powerful way to make, save, and auto-fill strong passwords to your iCloud Keychain when creating accounts in both Safari and in apps. The best part? You hardly need to do a thing.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
Thanks to recent reports, we now know third-party apps have a lot more access to our Gmail than we may have initially thought. In fact, these third-party apps have the ability to read our emails, not because these companies are necessarily shady, but because we agreed to it. Luckily, there's a way to view which apps have this access, as well as a way to boot those apps from your Gmail entirely.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
It seems like there's a cyber security scare every day. Consumers are growing increasingly concerned about the safety of their accounts, and they have reason to be. Hackers will maliciously attack you anywhere — and we mean anywhere — they can to get your private information.
We are in a pretty major technology boom at the moment. One that will likely make the industrial revolution look tiny. And one of these technologies that are building up to lead the way is something called augmented reality.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
Uber's year is going from bad to worse, and they may be subject to a potential criminal probe in the ongoing Waymo legal battle.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
With chips in four out every five PCs made since 2010, few companies are as pervasive in modern computing as Intel. That's why an advisory released Monday, May 1, confirming a remotely exploitable vulnerability in all non-server business hardware made in the last seven years has sent shockwaves through the technology world.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the devices to be shredded instead.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
Growing populations and higher temperatures put pressure on world food supplies. Naturally occurring soil bacteria may save crops in drought-stressed areas, put more land into crop production, and produce more food.