Company Owner Search Results — Page 30 of 120

News: Smartglasses Maker North Brings Its Focals Showroom to Your Home via iPhone's TrueDepth Camera

Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.

NR30: Next Reality's 30 People to Watch in Augmented Reality for 2019

If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"

News: Bentley Concept Car Gets Its Own Augmented Reality App, but the Price of Admission Is Steep, Sort Of

When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.

Market Reality: Microsoft Debuts HoloLens 2 AR Clones, Samsung Posts Smartglasses Patent, & Intel Depth Cams Get Cheaper

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.

News: Startup Form Launches Underwater Smart Goggles for Swimmers

Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.

Hands-On: Hands-On with the Looking Glass Pro, An Easy Alternative to AR for Interacting With Virtual Content

Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking.

News: Vuzix Confirms New, Smaller Smartglasses Model with Fashion-Friendly Design

The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.

Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

Market Reality: Samsung & Microsoft Dip into the Mobile AR Galaxy, with (Respectively) New Hardware & AR Apps

The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.

News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.

News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet

Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets

The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.

News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.

Market Reality: Magic Leap Prescription Lenses Arrive, Niantic Challenges Devs with Real World, & Blippar Goes Under

Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.

News: Niantic Offers $1 Million in Rewards for Games Built on Its Real World Platform

Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.

News: Meta's New Enterprise User Video Shows Signs of Life at Cash-Strapped Augmented Reality Headset Maker

Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.

News: What Huawei's Rumored Mobile OS Means for the US Market

Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.

Market Reality: L'Oreal's Rochet Leads NR30's AR Influencers & Magic Leap Demonstrates Its Own Influence at L.E.A.P. Con

This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.

NR30: The AR Software Development Leaders of 2018

One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.

NR30: The Mobile AR Leaders of 2018

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.

News: The Ultimate Magic Leap One Unboxing, Every Part, Every Logo, & One Very Special Surprise Treat

We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing!

Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.

Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.

News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.

News: Magic Leap Finally Delivered a Live, Public Demonstration of the Magic Leap One, Here's What Happened

On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.

Market Reality: Apple Assembles AR Team, Google & Amazon Invest in New UI, & Qualcomm Powers Next Vuzix & Meta Devices

The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.

How To: Use Maltego to Target Company Email Addresses That May Be Vulnerable from Third-Party Breaches

The easiest way around a security policy is to find users who don't follow it. The Have I Been Pwned database identifies accounts with information breached by major third parties like Yahoo and LinkedIn. With Maltego, hackers can locate breached accounts created using company email addresses, potentially giving attackers access to a company account if the employee reuses a compromised password.

News: Microsoft Unveils Remote Assist & Layout, New HoloLens Apps Aimed at Workforce Productivity

On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.

Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.

News: New Magic Leap Images Appear as Saudi Prince Gets Demo from CEO Rony Abovitz

It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.

News: L'Oreal Acquires Leading Augmented Reality Makeup Provider ModiFace

The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).

News: Magic Leap Patent Details Spatial Audio That Changes Based on Users' Head Movements

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.

News: Magic Leap Job Posting Reveals Grand Plan to Tackle Brick & Mortar Retail

The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.

News: Merge Locks & Loads 6DoF Blaster for Mobile AR Shooting Games

On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.

News: Apple's Phil Schiller Hints at Future Smartglasses by Framing Augmented Reality as Sci-Fi

Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.