The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the scene. This would be the future of Pokémon GO.
On March 13, President Trump announced during a briefing in the Rose Garden that Google was building a COVID-19 screening website to help Americans understand if they might have the new coronavirus. If likely infected, the site would also include the location of a local drive-through testing site to visit. So how can you access the screening website?
Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.
We've been predicting the rush of augmented reality wearable makers from China for a couple of years, and now it looks like it's in full swing, with one of the most promising entrants coming from startup Pacific Future.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
Here at Next Reality, our typical approach to all things augmented reality involves vision combined with remote control, either via a handheld device, gaze control, or hand/finger tracking.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing!
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
The great thing about competition is it drives innovation. But when a company tries to one-up its competitor, it's not always with something brand new. Sometimes, one party will draw heavy inspiration from the other — but hey, it's still all good, because the consumers benefit either way.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
Another piece of Magic Leap's mysterious story has been uncovered thanks to a new patent application revealed on Thursday, March 15.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
You may have seen news reports over the last two days detailing a major security flaw in virtually all smartphones. The devices that are at risk are not limited to either iPhone or Android — all of us are affected. If you want to make sure your smartphone and its data stay secure, there are a few steps you can take.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
There was a time when building a website required coding knowledge. Eventually, software came along that made the process easier, and then services like Squarespace made it dead simple for even a technical novice to design a website.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.