The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences).
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
We've all seen the login pages that allow you to log in to third-party accounts using your credentials from Facebook, Google, or Twitter. It saves you the trouble of creating another account and remembering more passwords — but it can also become a privacy and security issue, which is why Apple created the "Sign in with Apple" feature for iOS 13.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion?
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Google's strategy for updating its apps with dark mode options is apparently "one at a time" and "as slow as possible." Even after the company added a dark theme to many of its apps for Android and iOS, such as Calendar, Chrome, Keep, and Photos, Gmail seemed to remain "light" for the longest time. However, the app now supports dark mode on both mobile OSs. Here's how to enable it.
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
It's been almost two years since Apple added the TrueDepth depth-sensing camera of the iPhone X for Face ID and Animojis, but now Google is ready to upgrade the front-facing camera on its Pixel series.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Right now, Apple is testing two versions of iOS. On the one hand, you have iOS 13, buggy but feature-filled. On the other, iOS 12.4. The latter just got an update to the fifth developer and public beta versions, 13 days after the release of iOS 12.4 developer beta 4.
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
Even three years after its initial release, Niantic's Pokémon GO is still going strong. If you're an Android user still on the hunt for your city's latest Pokémon haul, however, you'll want to listen up — Niantic is cutting support for aging Android devices, meaning soon your dream of catching 'em all may be coming to an end.
You've probably heard of RCS messaging. The new standard has been promoted by Google as their answer to iMessage and is the backbone behind the new "Chat" features in Android Messages. With RCS, Android phones will now enjoy enhanced messaging like iPhone users have had for years — but is it really the same?
While iOS 13 is not ready for public beta testers just yet, Apple is still testing iOS 12.4 out, and you can install that right now on your iPhone. The latest version, iOS 12.4 public beta 4, was released June 12, a day after its developer version.
One of the masters of science fiction, Neal Stephenson, may be on staff at Magic Leap, but that doesn't mean he can't take a moment to visit the halls of competitor Microsoft, the maker of the HoloLens.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
The Messages app on iOS features contact photos for every one of your conversations — including group chats. Even if you don't have a picture for a specific contact, their initials will appear instead. For non-contacts, a generic profile avatar appears. These give threads a bit of flare, but if you're looking for extra privacy or don't enjoy the look, you can easily hide those images and icons.
Apple released the third public beta for iOS 12.4 on the afternoon of May 28. The update arrives roughly three hours after Apple published 12.4's third developer beta, and eight days after 12.4 public beta 2. At this time, it seems beta 3 is a minor update for 12.4, which itself is a small upgrade to iOS 12 as a whole. We expect iOS 12.4's shining feature to be Apple Card support.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
OnePlus unveiled its latest device — the OnePlus 7 Pro — Tuesday, May 14. Usually, the company touts a device with impressive specs, build quality, and price, all without sacrificing too much. This time around, however, OnePlus decided to include a Pro device without compromise, while retaining those core values, making the 7 Pro highly competitive against the "low end" phones of their competitors (the iPhone XR and Samsung S10e).
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
