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News: Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder

The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update.

Market Reality: Verizon Buys Jaunt, Zuckerberg Faces Off with Musk for BCI Tech, & Magic Leap Assists with 5G Revolution

Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.

News: Augmented Reality Headset Maker Daqri Shuts Down Office, Pursues Sale of Assets, Report Says

While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.

News: 6D.Ai Launches AR Cloud & Supplies 3D Maps to Nreal Light & Qualcomm Snapdragon Devices

Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.

Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.

News: Younique Joins Growing AR Makeup Try-On Market by Launching Web-Based App

Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.

Market Reality: HoloLens 2 Lands at FCC, Samsung Adds Depth Cam to Galaxy Note 10+, & the Magic Leap Apps You Can't Miss

Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.

Market Reality: Magic Leap One Tested as Office Companion, Nreal Releases SDK, & Apple Files for AR Navigation Patent

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!

News: Qualcomm & Bose Back RealWear's Enterprise Augmented Reality Wearables in $80 Million Funding Round

Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.

Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.

News: Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.

Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.

News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO

Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.

News: Amazon Will Pay You to Help Develop Its Augmented Reality System, No Skills Required

Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.

News: Jeri Ellsworth's Tilt Five Teases Forthcoming Augmented Reality Twist on Board Gaming

While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?

News: Blippar Reborn as One of Britain's 'Brothers Bling' Buys Up Augmented Reality Assets for Relaunch

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.

Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale

After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.

News: Rokid Glass Gets Major Hardware Update, Unveils Project Aurora Prototype, & Reveals Launch Schedule

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.

News: Tesla Files Patent for AR Manufacturing Tool, Elon Musk Talks Factory Innovation, Weed, & SEC Fine on '60 Minutes'

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.

News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.

Market Reality: North Opens Smartglasses Retail Stores, Magic Leap & Microsoft Court Devs, & Another Exec Exits Snap

The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.

News: Investors Back Another AR Display Maker as LetinAR Closes $3.6 Million in Funding

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.

News: Magic Leap Updates Create App, Reveals Behind the Scenes Development at Magic Leap Studios

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.

News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing

On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.

News: Jaunt Hit with Layoffs as Startup Abandons VR Business to Focus on Augmented Reality

After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.

News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.

News: Snap CEO Memo Confirms Spectacles Are First Step Toward AR Smartglasses

In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.

News: ThirdEye Reveals X2 Smartglasses Design & Retail Partnership with b8ta

Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.

News: Magic Leap Expands to Switzerland with New Optics Center, Reveals More About Seattle Facility

Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.

News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."

News: Apple's Focus on Smartglasses Becomes Clearer with Acquisition of AR Display Maker

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.

News: Magic Leap Announces L.E.A.P. Conference Dates in Los Angeles for First Developer & Partner Event

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.

News: Anyone in the World Can Order Magic Leap One NOW (But There's a Catch)

Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.

Market Reality: Magic Leap Steps on Apple's Big ARKit Moment, DreamGlass Starts Selling Its Meta 2 Competitor

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: Bareburger's Recipe for Future Menus Includes a Heaping Portion of Augmented Reality via Snapchat

Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.

News: Leap Motion Reveals Open-Source AR Headset Called Project North Star

If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.

News: Magic Leap Resolves Legal Conflict with Former Security Director

Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.

News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event

Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.

News: Magic Leap Producer Interview Gives Rare Insight into Company's Culture Before Disappearing from the Web

In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.