The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.
After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
After introducing and launching Reality Composer alongside iOS 13 and ARKit 3 last year, Apple is making it easier for developers to create apps with it.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up.
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.
While we all refer to Apple's latest iPhone operating system as iOS 13, in truth, we're well beyond that number. The company has issued numerous updates to its big 2019 release since September, including major steps like iOS 13.1 and iOS 13.2. We've also seen minor updates, like iOS 13.2.2 eleven days ago. Today, Nov. 18, Apple releases another "minor" update, this time dubbed iOS 13.2.3.
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
If you're a beta tester, you know Apple released iOS 13.3 this week, bringing with it stability for multitasking as well as minor changes throughout the OS. It seems Apple doesn't want the rest of us to go without this critical patch, as the company releases iOS 13.2.2 today, Thursday, Nov. 7.
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
When it comes to filters, Snapchat is no slouch. The chat app's array of effects rivals even the fiercest competition from filter masters like Instagram. Now, the company has a new trick up its sleeve that adds depth to your selfies (and even more new filters), and that feature is called 3D Camera Mode, available for iPhone models with the TrueDepth camera used for Face ID.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
Does your Activity page on Instagram feel cluttered? You're not alone. Instagram lumps all alerts into one long, chaotic timeline, so if you want to see comments or likes, you have to weed through everything else including shares from other users, memories, recommendations, and new follows. Instagram knows its a mess, and the company plans to add notification filters to sort things out.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Apple Card has generated quite the buzz since its March 2019 announcement. The iPhone maker's new credit card pairs with Apple Wallet on your device, is simple to sign up for, includes enhanced security over other cards, has zero fees, and provides daily rewards right to your Apple Cash account. And as good as that sounds, the fine print can complicate things real quick.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses.
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
In general, the internet can be a cruel place, and Instagram is no exception. Most of the time, the platform is a fantastic way to share and view unique and creative content, to reach an audience of both fans and friends. People can step out of line and harass or bully others on posts to the detriment of the entire community. However, this type of commenting won't be sustainable for much longer.
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
If you're noticing issues with Portrait Mode on your iPhone 8 Plus, you aren't alone. Apple confirmed the problem by introducing a new software update Monday, June 10, 17 days after the release iOS 12.3.1, and exactly four weeks after iOS 12.3. The update, iOS 12.3.2, is available only for the iPhone 8 Plus and not other iPhone models, so every other device will still be on iOS 12.3.1 for now.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
