With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
OnePlus unveiled its latest device — the OnePlus 7 Pro — Tuesday, May 14. Usually, the company touts a device with impressive specs, build quality, and price, all without sacrificing too much. This time around, however, OnePlus decided to include a Pro device without compromise, while retaining those core values, making the 7 Pro highly competitive against the "low end" phones of their competitors (the iPhone XR and Samsung S10e).
In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement.
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
Developers in the augmented reality industry got a lot of love this week.
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
I'm not a morning person, so getting a "Good Morning" message on my iPhone when I wake up makes me want to toss it across the room. If you feel the same way about this morning greeting, there's an easy way to stop it from showing up on your lock screen. This also applies if your "Good Morning" is actually "Good Afternoon" or "Good Evening," depending on your sleep schedule.
Apple first added the "Do Not Track" option to Safari in iOS 7, which sent a request to site owners and advertisers to not track your browsing activity. By tracking your activity, those third-parties could tailor content to you that you're more likely to interact with. While the feature was always opt-in, it's no longer a feature at all in iOS 12.2 on your iPhone.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Facebook has grown into one of the central hubs of the internet where ideas are shared with others. But with the rise of brand development, individuals and companies need to get their messages out beyond their group of Facebook friends so it can be seen by more of the world.
With the increasing popularity of OLED displays, companies like Apple, Google, and Samsung have all shifted away from traditional LCDs for their flagship devices. An OLED screen provides deeper blacks and is better for battery life since each pixel can be controlled individually while emitting its own light. This, in turn, has made dark themes an important software feature.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
QR codes have become a staple in our everyday lives. Companies use them for everything from marketing promotions to movie tickets thanks to security they provided for these types of transactions. But for years, Android users had to download an app to scan these codes. Well, not anymore.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
Apple just released the first version of the iOS 12.1.2 beta to developers on Monday, Dec. 10. The update arrives mere days after the Cupertino-based company seeded the official version of iOS 12.1.1 to the public, itself of which had been in beta development since Halloween.
Public testers, Apple just released the first public beta for iOS 12.1.2 on Tuesday, Dec. 11. The company had already released the developer beta on Monday, Dec. 10, and just like clockwork, the public beta version was right on its heels.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Update February 25: The new Sony Xperia flagship has been announced, and it has a new name: The Sony Xperia 1. You can read all of the official specs and details at our full article on Sony's new model.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
If you or someone you're shopping for has a newer iPhone model or an Android smartphone like the Galaxy Note 9 or Pixel 3, they come with wireless charging capabilities. Problem is, they don't come with wireless chargers. But there's no better time to snag one than on Black Friday, and we've found the best deals out there for 2018's holiday season.
