Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
Apple released the first beta for iOS 14.2 to iPhone developers on Thursday, Sept. 17. A significant new feature that iOS 14.2 brings to the table is a new Control Center tile for Shazam music recognition. A simple tap of the tile will launch the operating system's built-in Shazam capabilities, scanning for music playing in the immediate area.
If you were upset about "Friends" leaving Netflix, fret no more. The entire series, all eight Harry Potter movies, as well as HBO's massive catalog, are now available as part of HBO Max. If you're already an HBO Now subscriber, however, it can be a bit confusing to know how to switch over to this brand new service. Here's how.
With Avatar, Facebook's personalized stickers for use on its social and messaging platforms, those who aren't on Facebook or have otherwise dumped the social network may feel left out.
Over the past few months, Google has prioritized the development of its video communications products as the demand for social distancing solutions continues to increase in response to the COVID-19 pandemic.
Apple released the fourth developer beta for iOS 13.5 today, Wednesday, May 6. This update comes one week after the release of iOS 13.5 dev beta 3, which introduced Apple and Google's joint COVID-19 exposure notification API to iOS for the first time. Apple updated that settings page to now include an "Exposure Logging" setting instead.
As the COVID-19 virus continues to spread, counties, cities, and states are closing down businesses, events, and schools that aren't absolutely necessary. Some companies around the US are recommending or requiring employees to work from home during the coronavirus pandemic. If you're stuck at home, there are apps and services to help you make it through a lockdown.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
As a native of Alabama, Apple CEO Tim Cook has a special place in his heart for the state. He also empathizes with the struggles that African-Americans have historically faced in the state, particularly during the 1950s and '60s civil rights era.
The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.
Beta testing on iOS is as Wild West as Apple gets. From feature-filled to featureless releases, there's a high level of unpredictability for what to expect. And not everything is found right away. For instance, last week's developer beta 2 added a new feature that was left undiscovered until three days later. So what has Apple hidden in today's iOS 13.3.1 dev beta 3 update?
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.
While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality.
We're finally back in the swing of things. For the first 26 days after the release of iOS 13.2, which introduced 22 new features and changes to the iOS 13 era, there wasn't a new beta. Then, Apple released iOS 13.3 developer beta 1, and now we seem to be back on schedule, as Apple just released 13.3 beta 2 to developers.
All those Apple commercials encouraging people to use their iPhones to make their smartphone movies look amazing, but how can you achieve some of the same looks? That's the question many often ask after plunking down over $1,000 for a brand new iPhone, shooting some video, and getting somewhat mediocre results.
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
There are plenty of jokes out there about the battery indicator on iPhones. Some people complain about their iPhones dying randomly at 11%, while others see hours of use at the 1% mark. Despite its inconsistencies, that battery percentage is a useful tell for how desperate you need a charger. There's just one problem: the icon is hiding on your iPhone 11, 11 Pro, or 11 Pro Max.
While most users are on iOS 13.1.2, you have the option to run something a bit newer. We're talking about beta testing, specifically iOS 13.2. Apple released the first developer and public betas for 13.2 last Thursday, Oct. 3. Now, the company is doing it all over again, with the release of iOS 13.2 developer beta 2.
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
Although early attempts at consumer smartglasses have employed trackpads and handheld or wearable controllers for user input, its the gesture control interfaces of the HoloLens 2 and the Magic Leap One that represent the future of smartglasses input.
Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One.
There are a number of reasons you'd want to delete your Skype account. You may have decided to move away from the app in favor of another service like WhatsApp or FaceTime, or perhaps you want to erase your account due to an online hack. Regardless of why you might want to delete your Skype account, doing so isn't quite as straightforward as it appears.
Creating a digital spreadsheet by hand can certainly be tedious, especially if you're copying a printed paper table word for word, number for number. Instead of typing information that's already there, however, use Microsoft Excel on Android or iOS to snap a photo of that printed chart and import it directly into your digital one.
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
Open-source intelligence researchers and hackers alike love social media for reconnaissance. Websites like Twitter offer vast, searchable databases updated in real time by millions of users, but it can be incredibly time-consuming to sift through manually. Thankfully, tools like Twint can crawl through years of Twitter data to dig up any information with a single terminal command.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
While Google would rather you use Google as the default search engine in Chrome, there's a way to switch to the more privacy-geared DuckDuckGo search engine for all your web browsing needs. With DuckDuckGo, the company does not track anything you search or allow anyone else to track it, so you can effectively search from your iPhone or Android phone anonymously.
Your iPhone just went missing, and now you're panicking. You need it for work, to get around, to contact your friends and family, and pretty much everything else in your life. So, what are the chances you might get it back? The odds may be stacked against you unless it's just under a couch cushion, but you can improve your chances of recovering your iPhone by taking certain steps.
