News: North Lets Focals Owners Share Their Experience with Friends via New Software Updates
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
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News: Google Backs Mojo Vision's 'Invisible Computing' Augmented Reality Platform in $58 Million Funding Round
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
How To: Make Buying Stuff Easier on Instagram with the Checkout Feature
Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow users to buy content featured in posts without ever leaving the app.
News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Hands-On: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
News: ODG's Remaining Inventory & Physical Assets Become Available to Purchase via Auction
While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues.
Market Reality: Meta Comes Clean on Crash, Microsoft Prepares HoloLens 2, & Niantic Captures Another Funding Round
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
Market Reality: Meta Claims Insolvency, ODG Ends in Fire Sale, New Smartglasses Flood CES 2019
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
News: Smartglasses Maker North Picks Up Intel's Vaunt Patents
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
NR30: The Augmented Reality Influencers of 2018
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
News: Everything Magic Leap Revealed During Its First Annual L.E.A.P. Conference Keynote Event
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
NR30: The AR Software Development Leaders of 2018
One could argue that, at least for the moment, software development is more important to the augmented reality experience than hardware. Since a viable augmented reality headset has yet to emerge for the broader, mainstream consumer market, currently, the same devices that make texting and selfies possible are leading the charge to enable easy-to-use AR experiences.
NR30: The AR Hardware Leaders of 2018
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
News: Magic Leap L.E.A.P. Conference Speakers Announced, Includes Celebrities & a Major Tech Partner
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
NR30: Next Reality's 30 People to Watch in Augmented Reality in 2018
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Market Reality: Magic Leap Launches, L'Oréal Friends Facebook, & Nickelodeon Takes TV to AR
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
How To: Beginner's Guide to OWASP Juice Shop, Your Practice Hacking Grounds for the 10 Most Common Web App Vulnerabilities
Web application vulnerabilities are one of the most crucial points of consideration in any penetration test or security evaluation. While some security areas require a home network or computer for testing, creating a test website to learn web app security requires a slightly different approach. For a safe environment to learn about web app hacking, the OWASP Juice Shop can help.
News: Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
News: DigiLens Gets $25M Boost from Continental for Automotive Augmented Reality
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
News: PayPal Patents Point to Big Plans for Augmented Reality E-Commerce on Smartphones & Smartglasses
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
News: European Inventor Award Profiles Microsoft's Alex Kipman as Finalist for HoloLens
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
News: What You Need to Know About ZTE's Ongoing Battle with the US Government
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
News: DAQRI Expands to the Software Side of Enterprise AR with Worksense App Suite
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
News: Magic Leap Confirms Massive New $461 Million Investment from Saudi Investors & Others
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
News: Huawei Teases P20 Announcement Date in New Videos
It looks like the Huawei P20 has moved from rumor to all but confirmed. Thanks to a series of YouTube videos released by Huawei Mobile Netherlands, we now have a few confirmations about the latest entries in the flagship series.
News: Magic Leap's Biggest Problem May Not Be Legal Fights but a Major Battery Charging Issue
While everyone was marveling at the latest drama over at Magic Leap involving employees last week, a major rumor listed in one of the reports, related to the company's flagship device, was mostly overlooked.
News: Magic Leap Working on $400 Million Extension of Last Year's Series D Round Funding, Report Says
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
Market Reality: Magic Leap, Microsoft & Movie Theaters Reveal Big Money Plans for AR
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
News: Essential Phone Drops Three Stunning New Colors [Photos]
The story of the Essential Phone isn't one for the faint of heart. The company was founded by Andy Rubin, and their first phone was supposed to have only the "essential" qualities. Unfortunately, it lacked a decent camera, and still cost as much as most flagships. Since that rough start, however, things have taken a turn for the better. Now, Eseential's doubling down with a new set of colorways for the PH-1.
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
News: It's Time to Ask — Is Microsoft Co-Founder Bill Gates Secretly a HoloLens Hater?
Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don't let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine.