News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
It may sound like deja vu, but neural interface startup CTRL-labs has closed a $28 million funding round led by GV, Google's funding arm, for technology that reads user's nerve signals to interpret hand gestures.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
Augmented reality wearables maker ThirdEye Gen, Inc. has officially released what it claims are the "smallest mixed reality glasses" in the X2, which will be available for hands-on demonstrations at the company's CES 2019 booth this week.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.