We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
Germany-based Augmented reality software maker Re'flekt has added a new tool to its enterprise app development platform that makes it simpler to link AR content to physical objects.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
Despite the fact that Snap Inc.'s Spectacles weren't the hit some were expecting, the company is nevertheless taking another swing at it by releasing an updated version.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.
For a friendly mobile game, Animal Crossing: Pocket Camp has an overwhelming number of items and collectibles — from fruit to fish to friends. Even though it can be difficult to keep up, this guide will be a great stepping stone to creating the campsite of your dreams without spending a dime.
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Apple first added a "Drag and Drop" feature to iPads in iOS 11, but your iPhone can do a little of the magic, too. It's just not so obvious. While you can't drag and drop items from one app to another like you can on an iPad using Split View and Slide Over, you can move things around in certain stock applications. And it works the same whether you're using iOS 11, 12, or 13.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Mobile augmented reality developer Blippar has updated its mobile app for iOS and Android with an augmented reality face profiles feature based on the company's real-time facial recognition engine.
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
We are totally buggin' about Pinterest's update to their Lens. I know, I had to.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
We're all passionate about something. Maybe it's the environment. Stopping poverty. Finding the best taco joint ... Whatever your cause, the last thing we want is to support companies whose practices go against what we believe. After all, you can't trust someone who doesn't like tacos. So it can be difficult to know which companies to avoid; there are just too many doing too many shady things to keep track of. Until ...
