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News: Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality

Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.

News: The Future of Apple Augmented Reality Smartglasses & the Android Copies to Follow

You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.

News: North Lets Focals Owners Share Their Experience with Friends via New Software Updates

With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.

News: Google Backs Mojo Vision's 'Invisible Computing' Augmented Reality Platform in $58 Million Funding Round

Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.

Hands-On: Hands-On with the Nreal Light, Smartphone-Powered Augmented Reality Immersion

While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.

News: Atheer's Enterprise AR Platform Goes to Work on iPhones & iPads as Remote Support Tool

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.

Market Reality: Meta Comes Clean on Crash, Microsoft Prepares HoloLens 2, & Niantic Captures Another Funding Round

Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.

News: Lyft Looks to Augmented Reality to Improve the Passenger Pickup Process with New Patent Application

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.

Market Reality: Meta Claims Insolvency, ODG Ends in Fire Sale, New Smartglasses Flood CES 2019

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.

News: Smartglasses Maker North Picks Up Intel's Vaunt Patents

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.

News: Pokémon GO Maker Niantic Catches $200 Million in Funding from Samsung & Others, Report Says

Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.

News: WayRay Gives Developers the Wheel in Effort to Create AR Apps of the Future with True AR SDK

Automotive augmented reality display maker WayRay is making a move to help developers get all those slick, futuristic AR functions we see in concept videos into the real cars of today.

Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart

Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.

News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.

Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR

Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?

News: Toyota Begins Testing HoloLens for Production Process Improvements

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.

News: Apple Continues Assembling AR Arsenal with Acquisition of Spektral's Background Removal Tech, Report Says

Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).

NR30: The Augmented Reality Influencers of 2018

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.

Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware

This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.

News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says

Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.

NR30: The AR Hardware Leaders of 2018

It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.

Market Reality: Tim Cook Tops NR30 Mobile AR Leaders, Magic Leap Expands, & Snap Exec Departs

Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.

NR30: The Mobile AR Leaders of 2018

This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.

NR30: Next Reality's 30 People to Watch in Augmented Reality in 2018

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.

Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.

Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.

News: 8 of the Wildest Augmented Reality Glasses You Haven't Seen Yet

We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and, in other cases, are unwieldily contraptions that look like something out of a weird science fiction movie.

News: Lumus Looks to Sweden's Tobii for New Smartglasses Eye Tracking Solution

On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.

News: DigiLens Gets $25M Boost from Continental for Automotive Augmented Reality

Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.

News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset

China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.

News: Tech Toothbrush from Samsung Incubator Graduate Uses AR to Help Kids Improve Brushing Habits

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.

News: Fantasmo Wants to Map the World & Its Buildings in 3D with Your Smartphone's Camera

Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.

Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform

This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.

News: Snapchat Rides AR Ads to Boost in Revenue Despite Redesign Hiccups

During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.