This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
The fourth beta for iOS 11.3 was released by Apple to developers and public beta testers on Monday, March 5. The update comes just under two weeks after the company released beta 3 on Feb. 20, which mostly added bug and stability patches. It appears that beta 4 is much of the same, but we'll learn more as we sink our teeth into it.
It turns out that coming up groundbreaking technology and raising billions may actually be the easy part for Magic Leap, as a new report has revealed yet another legal entanglement at the Florida-based company.
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
The first developer preview build of Android P (Android 9.0) is right around the corner, but less than 1% of Android phones are running Oreo. The fragmentation on Android (the number of devices on different versions of the operating system) is staggering, and a problem that has plagued the operating system since it first debuted in 2008 — despite Google's best efforts to fix it.
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, he instead decided to deliver a speech to the public about, what else, the future.
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
Equifax reported on Sept. 7 that it discovered a breach on July 29 which affects roughly half of Americans, many of whom don't realize they have dealings with the company. Hackers got away with social security numbers, addresses, and driver's license numbers, foreshadowing a "nuclear explosion of identity theft." Let's explore what really happened and what you and those around you can do to protect yourselves.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
