Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
It's certain that the release of Apple's ARKit is going to be game changing for businesses. This demo video was created by YouTube user hdsenevi who used the ARKit to create a simple bar chart. The chart has adjustable settings, allowing the user to make each bar larger or smaller and change their colors. Not only that, but there is an "animate" option.
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment.
Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.
Tinder, marketed as a free 'dating' app, is no stranger to paid features. The company has long allowed users to step up their game by spending money on their 'Tinder Plus' service. Tinder would like more of your money, it seems, as it rolls out a new paid service with a highly-desirable premium feature — the ability to see who has swiped right on your profile, without having to match.
Have you ever been on a Netflix binge and thought to yourself "man, these characters are so dumb. Why would you go back to the haunted house, Jenny? You know what's in there, and now you're going to die. This whole situation was so easily avoidable, JENNY." If you've ever thought you'd make better decisions than the characters in your favorite TV shows, Netflix has your back.
We've been following the rumors surrounding the OnePlus 5 for a while, and we are more than excited to get our hands on it. That excitement has only increased today, as we learn OnePlus has included a feature in its newest device that resembles the iPhone 7 Plus — real dual cameras.
If you're on Instagram, you may start to see Babadook all dressed up this month. This beautiful monster is taking Instagram by storm by #babashooking it's way all around the world in its brand new Pride attire.
You've got some free time, so you decide to try out that new puzzle game on the App Store. After a half hour of fun, the game stops. It seems you've run out of lives, and have to wait until tomorrow to play ... unless you drop $0.99 on extra lives. What are you going to do, wait until tomorrow? Some of us might, but others ... not so much. If you dropped some cash to keep playing for the day, you, I'm sorry to say, were played. And this video shows you why.
The leaks and rumors surrounding the highly anticipated Galaxy Note 8 just keep coming. But none have suggested that the new Samsung phone might be powered by a different chipset than the Snapdragon 835, until now.
Essential — the smartphone company started by Android co-founder Andy Rubin — is set to release its bezel-less smartphone before the end of June. The highly-anticipated phone is set to be stocked full of features, including an edge-to-edge display, magnetically-connecting 360-degree camera, rear fingerprint reader, and much, much more. One feature fans have been hoping for is an LED notification light. Today, we finally have confirmation via Twitter. For $700, the Essential Phone — LED notifi...
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR.
It really is a pain getting an Apple device fixed ... What's a gal to do when there's jelly stuck in your Macbook Pro fan and no Apple Store in sight? (Yes, this actually happened to me. Stop laughing.)
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
If there's one thing entertainment companies love, it's rebooting aging franchises. But design firm Globacore Interactive Technologies appears to have taken rebooting to the next level by remaking the classic '90s game Lemmings specifically to work on the HoloLens, Microsoft's mixed reality headset.
Any parent with a rambunctious child who may have at one point racked up a hefty bill on their Kindle or Android device can now breathe a sigh of relief. One, Jack Black has had it happen to him too, and two, Amazon will be refunding up to $70 million of in-app purchases made by children after downloading apps from the Amazon AppStore.
Signal, the encrypted messaging app, has seen 1.4 million downloads in just the first quarter of 2017—roughly twice the downloads it received in the same period last year. Rani Molla at Recode attributes this to Donald Trump's inauguration, as the private messaging service saw a 40% increase in US downloads between Election Day and the end of the first quarter of 2017.
The race for the future of the automative world has never been tighter, with reports earlier this week that Tesla is now almost as valuable as Ford. The neck-in-neck companies are focused on the same next big step for automobiles: the driverless car.
Any truck driver who breathed a sigh of relief when US Secretary of Commerce Steve Mnuchin recently stated that driverless cars "will not affect jobs in a meaningful way for roughly 50 to 100 years" can go back to being anxious about job security again.
Don't ignore the update sitting in your Settings app; you'd be leaving your iPhone's security vulnerable.
Adidas' new app All Day isn't going to be your average fitness app. Oh no, the company had the "versatile athlete" in mind when it came to creating the well-rounded program that not only encompasses fitness, but also provides nutrition plans, encourages a balanced mindset, and makes sure you get an adequate amount of rest.
Lowe's Home Improvement laid another brick in their augmented reality foundation with today's announcement of a new app for Tango-enabled smartphones.
Now you can watch your old copy of Bridget Jones's Diary anywhere, anytime, on your smartphone. It's a dream come true! (Disclaimer: This dream may oddly specific to me.)
The rumors have been confirmed by Samsung themselves: Samsung has developed a virtual assistant of their own, named Bixby.
I.M. Healthy Original Creamy SoyNut Butter was recalled on March 4 after being linked to 16 Escherichia coli cases in nine states. Montessori of Alameda preschool in Portland is the latest victim in a multi-state E. coli outbreak caused by the nut-free butter.
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
A 5-year-old girl was injured after the battery in another Samsung phone exploded in China. The Samsung Note 4 was reportedly charging next to the sleeping girl when it blew up in her Guizhou-based home.
Selfies' reign on social media and pop culture has not really lost any steam since it was declared the word of the year back in 2013. We've had the much-mocked selfie stick, and even an ill-fated TV show named after the term. So what's next? Well, if you're phone maker Oppo, you're banking on the next big selfie-thing being the dual selfie camera.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
If you have a HoloLens, you can now control the lighting throughout your home or office via holographic controls using the free Hue Lights app in the Windows Store. The app, made by California-based AfterNow, works with the Philips Hue colored lighting system and is much more polished than the prototype we saw in January.
Imagine wearing your HoloLens, then reaching out to touch a hologram and actually feeling it. Mind blown, right?! Now imagine that same hologram responding to your touch. I don't mean in the way holograms currently respond to an air tap, but a much more refined and precise touch. Maybe you touch a character on the shoulder and it turns around to see you, or maybe you hit a button in the air and it reacts accordingly.
Empea Berlin, a Germany-based company specializing in augmented, mixed, and virtual reality software, released a Facebook video a few months back showing off their experiments in smart home technology. Using a Raspberry Pi and a HoloLens unit, they were able to make a virtual remote control for an air conditioning unit. The remote is complete with various modes, temperature controls, timers, and other features. There have been no updates on this project since they first showed it off, but hop...
