News: Jeri Ellsworth's Tilt Five Teases Forthcoming Augmented Reality Twist on Board Gaming
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
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Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Market Reality: As the HoloLens 2 Arrives, Magic Leap Aligns with SK Telecom & CNN
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
News: Rokid Glass Gets Major Hardware Update, Unveils Project Aurora Prototype, & Reveals Launch Schedule
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
News: Tesla Files Patent for AR Manufacturing Tool, Elon Musk Talks Factory Innovation, Weed, & SEC Fine on '60 Minutes'
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
News: Magic Leap Updates Create App, Reveals Behind the Scenes Development at Magic Leap Studios
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
News: Jaunt Hit with Layoffs as Startup Abandons VR Business to Focus on Augmented Reality
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
News: Snap CEO Memo Confirms Spectacles Are First Step Toward AR Smartglasses
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
News: ThirdEye Reveals X2 Smartglasses Design & Retail Partnership with b8ta
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Market Reality: Rony Abovitz Perches Atop NR30 AR Hardware Leaders as Angry Birds & Thyng Jump on Magic Leap Bandwagon
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
NR30: The AR Hardware Leaders of 2018
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
News: Magic Leap Expands to Switzerland with New Optics Center, Reveals More About Seattle Facility
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
News: Apple's Focus on Smartglasses Becomes Clearer with Acquisition of AR Display Maker
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
News: Magic Leap to Launch Twitch Channel Featuring Developer Tutorials, Updates & Interviews
Although Magic Leap's founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we're about to get a lot more of those in the coming weeks. In a post on Magic Leap's official announcements forum page, the company revealed that it plans to begin a monthly livestream series on Twitch.
Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
News: Bareburger's Recipe for Future Menus Includes a Heaping Portion of Augmented Reality via Snapchat
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
News: Vuzix Seeks $80 Million in Defamation Lawsuit Over Unflattering Blade Smartglasses Report
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Market Reality: Magic Leap Captivates Developers & Settles a Lawsuit, While Avegant Undergoes a Shakeup
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
News: Magic Leap Producer Interview Gives Rare Insight into Company's Culture Before Disappearing from the Web
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
News: Leap Motion Hit with Patent Infringement Lawsuit from Same Company Suing Meta
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
News: Magic Leap Teams with Royal Shakespeare Company to Reinvent Modern Theater Productions
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
Market Reality: Magic Leap Gets New Cash & NBA Deal, AR Supplier's Apple Rumor, & HoloLens Gets into Rental Business
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
News: Magic Leap Lands a New Investor from Europe's Media Sector
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
News: Magic Leap May Have Shed Light on the Name of Its AR Operating System in Trademark Filing
It looks like Magic Leap is getting its ducks in a row to launch its Magic Leap One: Creator Edition as the company's name is once again showing up in US Patent and Trademark Office (USPTO) filings.
News: Dell Becomes First PC Maker to Partner with Meta to Offer Augmented Reality Headsets
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
Market Reality: The 10 Biggest AR Investments of 2017
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
News: Concept Video Hints That First Mainstream AR Smartglasses Could Feature Glass from Apple-Backed Corning
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
News: After Years of Mystery & Nearly $2 Billion Invested, Magic Leap Finally Reveals 'Creator Edition' Headset
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
News: After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
Market Reality: Techstars Seeks Startups for Accelerator Program
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
News: Meta Reaches Settlement as Patent Infringement Claims Emerge
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
Today's Top News: Ex-Uber CEO Kalanick Is Not Coming Back — & That's Good for Driverless
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
Today's Top News: A Multibillion-Dollar Investment by Softbank Could Revive Uber's Uncertain Driverless Program
The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that.
Apple AR: JigSpace Shows You How Things Are Made Using AR
JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they also used ARKit to show a 3D how-to of removing an iPhone's SIM card.
News: Tech Companies Are Struggling to Get the Metals for Your Gadgets
Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.