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News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

News: Atheer's Enterprise AR Platform Goes to Work on iPhones & iPads as Remote Support Tool

Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.

News: Lyft Looks to Augmented Reality to Improve the Passenger Pickup Process with New Patent Application

An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

News: Tesla Files Patent for AR Manufacturing Tool, Elon Musk Talks Factory Innovation, Weed, & SEC Fine on '60 Minutes'

New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.

News: Toyota Begins Testing HoloLens for Production Process Improvements

With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.

News: Investors Back Another AR Display Maker as LetinAR Closes $3.6 Million in Funding

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.

How To: Get All the New iPad Pro Wallpapers on Your iPhone

Apple unveiled the iPhone X-like redesign of its iPad Pro line Tuesday, Oct. 30. Among the many new changes to the company's famous tablet was a glimpse at its new wallpapers. These images, while clearly intended to take advantage of the new iPad's striking screen ratio, are clearly well suited for any iPhone as well. That's why we've made it easy for you to download them all.

News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.

News: Unreal Engine Maker Epic Games Lands $1.25 Billion Investment to Drive Future of Gaming & AR

While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.

News: Twilio & Magic Leap Deliver First Live Demo of Avatar Chat Communications App

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.

News: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.

News: Apple Continues Assembling AR Arsenal with Acquisition of Spektral's Background Removal Tech, Report Says

Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).

News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.

News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.

News: Magic Leap's Acquisition of Computes Strengthens Mesh Computing Capabilities by Crowdsourcing Processing Power

The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.

News: Stage Your Own Big Bang with Magic Leap One via the Universe Creator App

One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.

News: Snapchat Ships Amazon Visual Search as Its Next Step Forward in AR Evolution

Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.

News: Magic Leap Releases Helio Experiments Demos, Finally Gives Us the Infamous AR Whale

You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.

News: Apple's Focus on Smartglasses Becomes Clearer with Acquisition of AR Display Maker

While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.

News: Google-Backed Ubiquity6 Raises $27 Million for AR Cloud Platform & Spatial Browser

Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.

News: Microsoft Applies for Another Patent to Enlarge Field of View in AR Displays

Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.

News: Magic Leap Shows Off Spatial Computing Demo, FCC Docs Reveal New Controller Images

Magic Leap just did something it didn't do during its recent Twitch hardware demo: show us some new demo footage of what augmented reality really looks like through the Magic Leap One.

News: Vuzix Smart Glasses Getting a Major Upgrade in 2019 with Light Engine from Plessey

While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.

News: Scope AR Merges Its AR Workflow & Remote Assistance Functions into One App

Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app.

News: Kinect Graduates from Gaming to Enterprise with Project Kinect for Azure

Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.

News: Bareburger's Recipe for Future Menus Includes a Heaping Portion of Augmented Reality via Snapchat

Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.

News: PhotoBloom AR Brings Your Framed Photos to Life as Augmented Reality Videos

Taking photos that are actually printed and hung on a real wall, versus being shot and shared via a social wall, is a seemingly lost art, but PhotoBloom AR wants to change that with augmented reality.

News: Social VR Startup vTime Lands $7.6M to Launch Augmented Reality Version Later This Year

One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.

News: Apple iPhone X Owners Get a Trio of Super-Realistic Snapchat Lenses Aided by the TrueDepth Camera

Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.

News: Sorry, SE Fans — iPhone SE 2 Won't Have a 4" Display

While Apple usually sets the precedent for its consumers to follow, the iPhone SE returned the company's iconic smartphone to a small form factor, one that had been ditched by the iPhone 6 and beyond. However, it appears Apple is finished with 4-inch phones for good, as the iPhone SE 2 looks to be even larger than last year's iPhone X.

News: Apple Surpasses 13 Million ARKit Downloads Within Six Months, Report Says

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.

News: Google Backs Yet Another AR Cloud Platform via Ubiquity6's $10.5M Funding Round

Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.

News: Scope AR Adds ARCore Support to Live Remote Assistance App

Scope AR has decided to take its live remote assistance enterprise application, Remote AR, further into the mobile augmented reality realm by harnessing the powers of Google's recently released ARCore.

News: Leap Motion Exec Posts Early Peek at Hand Interaction Project via Meta 2

It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.

News: Apple Boosts Augmented Reality Team with Former Twitter Engineering Exec, Report Says

In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.

News: AR Cloud Startup 6D.Ai Plans to Use Smartphone Cameras to Create Accurate 3D Maps, Facilitate Multiplayer AR Games

San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.

News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.

News: Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye

Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.

News: Snap Highlights Augmented Reality's Role in Favorable 2017 Results & Optimistic 2018 Plans

After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.