News: AR Startup Avegant Shuffles Leadership, Cuts Staff, Report Says
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
It looks like Magic Leap is getting its ducks in a row to launch its Magic Leap One: Creator Edition as the company's name is once again showing up in US Patent and Trademark Office (USPTO) filings.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
Theorem Solutions, a company that helps engineering and manufacturing companies reduce their costs, has taken the next step with their mixed reality technology. The company has now added their own app, called Visualization Experience, to the Windows Store for the Microsoft HoloLens
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
Apple first announced Business Chat, a new way for customers to communicate with companies, at WWDC 2017. While Business Chat did not arrive with the initial release of iOS 11, Apple pushed it out in iOS 11.3 so companies can offer customer service in a whole new way, and it works pretty much the same in iOS 12 and higher as it did back then.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking.
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Higher-fidelity 3D content and next-generation AR experiences take more computing power than most modern AR headsets and mobile devices can handle. But Nvidia is introducing a new cloud-based solution to address that need that will stream AR content to modern devices.
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.