Despite the cancellation of Mobile World Congress and several high-profile companies pulling out of the upcoming Game Developers Conference, Magic Leap is pushing forward with hosting its own developer conference.
The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update.
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
Until Star Wars-style 3D hologram projection technology becomes commonplace, the near future of certain kinds of remote work is in robotics. Now, a new dynamic is using augmented reality to give this kind of telepresence a kind of superpower.
Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing!
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Prior to Apple's earnings report on Thursday, the storm clouds were gathering as Wall Street prepared for bad news in the wake of reports of slower iPhone sales. But it turns out that those fears were mostly unwarranted. Apple managed to increase iPhone revenue during the December quarter, despite selling slightly fewer phones.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
At Facebook's first Communities Summit, admins from top Facebook groups assembled to discuss tools to better manage and optimize their members. Here, Facebook CEO Mark Zuckerberg announced that these changes fuel the company's shifting focus from connecting the world to uniting it.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
Want the convenience of a throwaway email address without all the hassle? How about anonymous text messaging so you can get to know someone before giving them your real information? Gliph has you covered. Gliph is a service that lets you create an identity around a set of three to five symbols called "artifacts" instead of your name, phone number, or email address. You choose how much information you reveal, and anytime you communicate with someone else who has Gliph, the data is protected us...
You've boxed up and shipped all your other possessions for the big move and all you're left with is the little issue of how your getting your car there. There are companies out there that will ship your car to you, just make sure your car is prepped for the journey.
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video chats.
Now that smartphones have ensured that we're connected to the internet 24/7, online privacy has become more important than ever. With data-mining apps hoping to sell your information for targeted ads, and government agencies only one subpoena away from knowing every detail of your private life, encryption has become our last line of defense.
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot.
The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabilities to the platform to stoke more creativity from its creators.
