With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets!
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
It's difficult to find that perfect lighting when you're taking a photo. You won't always have studio lights — or at all — and you're not always out during golden hour. So how can you combat lighting issues without waiting around for a well-lit condition? Do it in post. Adobe's Photoshop Express makes it easy to fix and even customize the lighting in your photos using the right adjustments.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
Extra hardware buttons have become a trend with smartphones lately. Often, these are unmodifiable buttons designed to launch a voice assistant. That isn't the case with the BlackBerry KEY2. Making a return from the KEYone is the Convenience Key, which also received an upgrade.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Just a week after rumors surfaced of a massive new investment in Magic Leap led by Saudi Arabia's Public Investment Fund (PIF), the investment has been confirmed by the company's CEO Rony Abovitz.
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.
By default, images embedded using external links will not automatically load in any emails that you get with ProtonMail. This is a security mechanism that can prevent malicious code from being executed on your system, but it can also be fairly annoying to have to manually load images in email after email.
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
When you hear people say that Android is more flexible than iOS, it's because of things like Tasker. You can do virtually anything with the venerable automation tool, from saving battery life to controlling your smart home with your fingerprint. But before you get to that, you'll need a good understanding of all the basics.
On June 11, 2016, an Arizona woman died from what appeared to be several infections, including pneumonia. She likely caught at least one of these from her dog.
