Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
All those Apple commercials encouraging people to use their iPhones to make their smartphone movies look amazing, but how can you achieve some of the same looks? That's the question many often ask after plunking down over $1,000 for a brand new iPhone, shooting some video, and getting somewhat mediocre results.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
As demonstrated by holographic experiences for the Microsoft HoloLens and the Magic Leap One, volumetric video capture is a key component of enabling the more realistic augmented reality experiences of the future.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
Although styluses and smartphones have existed together for years, the iPhone has always ignored the pairing. After all, "Who wants a stylus?" But ever since the Apple Pencil made its debut on iPad, the rumor mill has churned out the idea that an iPhone could one day see stylus support. That day will probably come with the release of iPhone 11, and there's a good indicator to make its case.
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
The updated Reminders app in iOS 13 makes productivity a little bit more seamless on the iPhone. The overhauled user interface makes it easier to find your reminders, the new Messages integration makes it simpler to remember to-dos regarding your contacts, and the new toolbar provides shortcuts to tasks that were once clunky and confusing.
Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate.
As intuitive as Google Maps is for finding the best routes, it never let you choose departure and arrival times in the mobile app. This feature has long been available on the desktop site, allowing you to see what traffic should be like at a certain time and how long your drive would take at a point in the future. Fortunately, Google has finally added this feature to the app for iPhone and Android.
While the United States, in general, doesn't have the worst overall pollution, the air quality can drastically change from one day to the next. If you're particularly sensitive to pollutants in the air, there are apps that show how clean or polluted the air is in your area, as well as in cities you plan on traveling to, but Apple's making those apps less relevant with a new feature in Apple Maps.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
Magic Leap continues to launch new AR apps on its fledging app store before the door closes on 2018, and this time the app is a sequel from a veteran VR developer and early Magic Leap development partner.
