Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.
If the end of every year is focused on new iPhones, then February, which coincides with Mobile World Congress, is often when we get new Android news, and this month is no different.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset?
Apple has released the second beta for iOS version 11.2.5 for developers on Dec. 19. The update comes six days after the release of the first 11.2.5 beta which updated the Music app to include a persistent "play bar" at the bottom of the window, along with some bug fixes. Public beta testers received the update on Dec. 20.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
One of the latest demos made with Apple's ARKit is a new way of checking out maps, more specifically ski trail maps. When looking at possible ski trails to ride on, it can be difficult to tell what a trail is actually like. However, thanks to ARKit, you can view a 3D, detailed map of ski trails to decide which one is right for you.
Argo AI is coming late to the party, but has begun testing a fleet of driverless cars in hopes of developing robo-taxi services to eventually compete against those that Waymo, Uber, Cruise Automation, and others plan to offer.
Going to music festivals is one of the best parts of the summer — Which is probably why thousands of people attend them. With numbers like that, trying to find and meet up with your friends can be difficult and intimidating. Thanks to Apple's ARKit, however, you'll soon be able to locate your friends in a crowd using an app.
If you've ever organized an event, you know how chaotic it can be. Event planners are essential, but even so, taking the time to make sure it's organized and everyone is getting what they want can be stressful. Especially when you have to account for what every person is eating at the event, what their toppings are, and how they'd like their meal cooked.
The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool.
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.
Last month, AT&T made headlines with its disastrous launch of its 5G Evolution network (spoiler alert: it wasn't actually 5G). T-Mobile responded to the embarrassing news by saying the company would be working on its own 5G network, and would take its time rolling it out. Well, T-Mobile may have just pulled an AT&T — T-Mobile is launching LTE-U in the US, and things seem pretty similar to the 5G Evolution's introduction.
Yes, you read that headline correctly. Spotify now has 140 million monthly active users, which is up from the 126 million users on the streaming service last year. (If you're wondering, Mexico's population is currently 127 million.)
Apple is working on autonomous systems for vehicles, which could then be implemented with the help of car manufacturers.
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
Finally, the much anticipated OnePlus 5 has got a release date. A few days ago, a leaked image from OnePlus suggested that June 20 might possibly be the launch date for the Chinese smartphone and today those leaks were confirmed.
Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
In a video released Tuesday, Microsoft arguably began to position the HoloLens and Windows Mixed Reality as the future of education. A smart tactic meant to coincide with their other education-related announcements made on the same day.
Architects are natural candidates to be early adopters of mixed reality. Their trade consists of not only designing buildings and spaces, but also presenting those designs to clients, who then decide that their vision is worth spending thousands (if not millions or billions) of dollars to build in reality.
With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
Apple made headlines last month when it announced it would acquire the popular application Workflow. Now, the company should be making waves again with the news that they will reimburse customers who purchased the app.
