News: Niantic Acquires Escher Reality to Add Multiplayer Capabilities to Its Apps
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
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Apple AR: Apple Adds Much-Needed Vertical Surface Recognition in ARKit Update
When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality.
Apple AR: Tim Cook Makes Rare Animoji Appearance, Pushes AR Amid Slow iPhone X Sales Reports
In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR.
News: This Is How Big Business, Cities & Native American Tribes Are Leveraging the Power of AR via DAQRI Headsets
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
News: This iPhone App Gives You Virtual Prizes for Turning Your Curse Words into Objects in AR
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
News: Microsoft Gives Us a Peek at the Reality Room Created for Employees to Experiment with AR & VR
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
News: iOS 11.2.5 Beta 4 Released for iPhones with Fix for Loud Sounds
Apple released the fourth beta for iOS 11.2.5 on Tuesday, Dec. 9, to developers and then public beta testers. It comes only one day after the official release of iOS 11.2.2, which addressed the Spectre portion of the chip flaw security risks reported last week.
News: Google's CES Parade Was Literally Rained On
While Google has a water-resistant phone in the Pixel 2, its CES booth was anything but. According to Tech Crunch, Google had to shut down its two-level outdoor booth once it began to rain at the Las Vegas trade show. Even though Las Vegas is the driest city in the country, Mother Nature always has her idea of fun.
News: Snapchat Rings in the New Year with a Lens Studio Contest for AR Artists
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
News: This AR App Could Make Your Next Dentist Visit Less Frightening
For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.
News: First Online Multiplayer HoloLens Game Lets You Battle with Virtual Cars Against Others Anywhere
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
Apple AR: Fruit Ninja Makers Aim for Viral AR Gaming Hit with Siege Breakers
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
News: Facebook Messenger Update Targets Augmented Reality Features in Snapchat
Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app.
News: Facebook's New Messenger Kids Aims to Lock in Young AR Users, Give Parents More Control
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
News: People Are Pissed About the Lava Red OnePlus 5T
Drama seems to follow red smartphones. The internet nearly blew a gasket when Apple released a red iPhone 7 with a white front, and now OnePlus is taking some heat. The new Lava Red 5T comes with black bezels, not repeating Apple's mistake, so why are people mad at the Shenzhen-based company? Because Lava Red is only available in China.
Apple AR: Wipe Your Room Clean & Fill It with New Furniture in Pottery Barn's New AR App
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray.
News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
News: Transformers Really Are More Than Meets the Eye in New Movie Tie-in AR App
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
News: BMW Invites You to Test Drive the X2 with Snapchat Lens
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
News: HoloPlayer One Achieves Holograms Sans Glasses Within Reasonable Price Range
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
Apple AR: Zynga's CSR 2 for iPhone Puts Your Dream Car Within Virtual Reach with AR Mode
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
News: Apple Park Visitor Center Opens to Public with AR Tour of Entire Campus
After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
News: This Is the Only iPhone X Black Friday 2017 Deal We've Found
The iPhone X is sure to be a hot seller this holiday season. You probably know someone with the $1,000 iPhone on their wishlist, and with a price tag that high, Black Friday is probably the best chance of them getting one. But there's only one store we've found so far that's even offering a real holiday deal for the iPhone X.
Apple AR: Making Art in Augmented Reality Is Easy with These iPhone Apps
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
News: Niantic & Warner Bros. Bringing Every Harry Potter Fan's Dream to Life with AR Game Based on Franchise
Ever since the planet went crazy trying to find augmented reality creatures in Pokémon GO, we've been waiting for the next virtual object game capable of delivering a similar hit. And now, we might finally have one coming, direct from the magical world of Harry Potter.
News: NFL Fans Can Paint Their Faces in AR Without Looking Like Complete Maniacs
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
News: Google's New Poly 3D Object Search Engine Looks to Become Go-to Resource for AR Apps
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
News: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
News: RE'FLEKT Launches Remote Video Support for AR Platform Along with ARKit & ARCore Demo Apps
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
News: Mind Map AR Moving from Tango to ARCore
When Google announced its ARCore augmented reality toolkit for Android as its answer to Apple's ARKit for iPhones and iPads, the question from many observers was, "What about Tango?"
News: Updates to Upskill's Skylight Productivity Platform Make Building AR Apps Easy
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
News: Avegant Light Field Technology Now Available to AR Display Makers via Development Kits
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
How To: Watch the Google Event on Replay — Pixel 2, Google Home Mini, Pixelbook & More
Update 10/12: Since the event has now ended, we figured we'd update this page with a link to a replay version of the Google event. So if you missed any of the goodies or just want to give yourself a refresher, jump down to the "Where to Watch" section below.
Brief Reality: Plattar, NativeScript & Gadget Flow Offer Tools for ARKit Apps
The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store.
News: Varidesk Raises App to Visualize & Purchase Standing Desks
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
News: Cancer Patients Out of Options Are Hoping for a Cure from This Mysterious Bird Virus
Andre was enjoying the carefree life of a 12-year-old with his friends, riding his bike and playing sports, like all kids that age. Schoolwork wasn't hard for him, and his grades showed that.
Market Reality: Businesses Invest in the Expansion of AR Services & Content Creation
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
News: Qualcomm and Himax Align to Advance AR Hardware with 3D Camera Sensor
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.