Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
NBA 2K18 has been out for the iPhone for months, but its $7.99 price tag put it out of reach for many mobile gamers. There's light at the end of the tunnel now, as a free-to-play version is in the works as a soft-launch in New Zealand. If you can't bear the wait, you can play the free NBA 2K Mobile right now in any country.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let this hiccup deter you — we've found a simple workaround to play the game on your iPhone right now.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
It looks like Google's feud with Amazon won't end anytime soon. A war has been brewing ever since Amazon pulled Chromecast, Apple TV, and other competing devices from their store in 2015, but the latest exchange is a huge blow to people using Amazon Fire tablets and streaming TV sticks.
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
Along with the awesome early-2018 addition of Giphy GIFs in Snapchat, you can now share other people's Snapchat handles and tag them in a way that lets others reach those people easily — something you couldn't do before in the app.
It's human nature to wonder if the grass is greener on the other side. This is no more true than for people who use iPhones, and those who use Galaxy S phones. While iPhones were initially the gold standard for smartphones, Samsung's phones equal them in many ways and surpass them in others. If you use an iPhone and you're on the fence, here's the case for making the switch to a Galaxy S9 or S9+.
Spring training has begun in earnest, and to mark MLB's soft debut, GLU has soft-launched a followup to the smash hit MLB Tap Sports Baseball 2017 in Canada. While MLB Tap Sports Baseball 2018 is still technically unavailable outside of Canada, you can actually play this game right now through a simple hack.
A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
Over the past few days, we've learned a lot about Samsung's upcoming Galaxy S9 and S9+ smartphones. In addition to a full list of hardware specs, we have complete renders direct from renowned leaker Evan Blass. Of course, Samsung always has a few surprises up their sleeve, and today, we have some new information about the facial unlock method arriving on the S8.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Parents rejoice, Apple Pay is making it much simpler for your kid to use Greenlight, the MasterCard for kids app.
Say goodbye to boring video chats over Messenger. Now the app is rolling out new features that can make any chat interesting and fun.
German groups ZF Friedrichshafen AG and HELLA are collaborating to add to their autonomous portfolios with camera and radar development.
More video content is making its way to Facebook as the social network relentlessly tries to get its video platform up to par with YouTube. Now, they seem to be making more of an effort to improve their video tab, as new features have started to appear on some Android phones.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Savor this moment: we've got a confirmed number of sales for the Google smartphone. We say this because unlike most hardware manufacturers, Google refuses to share official sales numbers for their phone. Instead, during earning reports they simply bundle the product under Alphabet's "Other Revenues", leaving us in the dark about how successful the product is.
Nope, it's not 2016 again. Samsung is giving it another go at beating its competitor by attempting to unveil their new Galaxy Note 8 before the new iPhone. Because it worked out so well the last time.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
Uber has been in the hot seat for awhile now, for many reasons, especially for being sued by Waymo over stolen LiDAR designs. But now, perhaps the attention will be taken off both Uber and Waymo as a new contender enters the LiDAR arena; A small, independent company called Luminar has finally let the world in on what it has been cooking up.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
