With Avatar, Facebook's personalized stickers for use on its social and messaging platforms, those who aren't on Facebook or have otherwise dumped the social network may feel left out.
The still-unfolding story of China's Nreal augmented reality startup continues to develop, with each turn uncovering another unexpected wrinkle.
Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
By now, you've probably been inundated with enough Baby Yoda memes to last you a lifetime. But if you don't have the new Disney Plus streaming service on your TV, you're probably wondering where all this is coming from. Well, lucky for you, just in time for the holiday season, we're here to guide you to the best ways to take part in all the streaming fun when you're not glued to your mobile devices.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
If you haven't heard, another big OEM has decided to drop the headphone jack. OnePlus, the hero of the people, has just announced that the OnePlus 6T will not have the popular port. With this decision, audiophiles and others are limited to just three big-name options.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Whether due to spotty cellular reception or just data that you want to save, popular navigation apps like Google Maps and Waze offer an offline feature that lets you navigate from one location to another in the absence of internet service. Apple Maps also lets you use its service offline on your iPhone, though the feature is not as straightforward as it is on its competitors.
If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.
Apple's Animojis took the world by storm with their ease of use and fluidity. They added new life to your emojis by mapping your face with the technology that lives inside the iPhone X. Now, Samsung is also adding new life to emjojis with the introduction of AR Emojis in the Galaxy S9 and S9+.
If you're not looking closely, it's easy to mistake last year's Galaxy S8 for the brand new Galaxy S9. Design, build materials, screen size, software — it's all virtually identical, save for a few exceptions. But those minor differences can add up.
It's tough to keep pace with Apple lately. As expected, only one day after the public release of iOS 11.2.5, the company released iOS 11.3 to developers. A day after that, Apple pushed it out to public beta testers, too. With new Animoji, more transparent battery information, Apple Music receiving music videos, and more, this update is the one to watch out for.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
Many OEMs create skins that run on top of Android to differentiate themselves from their competitors. One example is the LG UX 6.0+ found in the new LG V30, which is Android at its core, but improved upon by the addition of unique features. One such feature is the ability to change the buttons at the bottom of your screen.
If you're following the classic Halloween playbook closely, you've already got a costume or three picked out, you've binged-watched your favorite horror movies, and you've likely visited a haunted house. But it's 2017, so how about trying something new, like a haunted house that's not actually there?
You have a lot of choices when it comes to your next smartphone. iPhone, Galaxy, Pixel, G6, V20, and many more all vie for your wallet. Each of these phones are great for different purposes, but what if your main interest is mobile gaming? Which phone will give you the longest Minecraft session, or the best performance for Pixel Gun 3D?
The cutting-edge iPhone X, XS, XS Max, and XR have one-upped their Android competitors when it comes to facial recognition. Apple packed these flagships with an array of front-facing sensors to complement its selfie camera, which allows the new device to more accurately analyze faces, which you need for Face ID, Touch ID's replacement.
Now that the cutting-edge iPhone X is up for preorder, everyone is excited to see how the new device will compare to offerings from Apple's competitors. Namely the Galaxy Note 8, which is a beast of a phone in its own right.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
If you are an NYC commuter like me, then I'm sure you know how bad the city's transportation has gotten.
Tesla founder and CEO Elon Musk offered some insight into how hackers might seek to turn driverless cars into zombie fleets, but remained upbeat about what can be done about it.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
