In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
A new augmented reality framework from Disney Research could make it possible for fans to take selfies with an augmented reality Mickey Mouse, Darth Vader, or Iron Man that mimic the user's poses.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. Fortunately, you can get free packs on iPhone or Android to help prepare.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Ok, I have to admit, I drop my phone around 2–4 times a week. I'm horrible at protecting it and I've gone through my fair share of cracked phones. Most of the time, once the phone is cracked it's just easier to get an entirely new phone, rather than have to fight your phone provider for a fix.
This year's Nexus devices are already two of the best bang-for-your-buck smartphones on the market, but with a new sale price from several retailers across the net, they might just be an unbeatable deal.
Just last month, Microsoft announced plans to take away a huge chunk of storage from the free tier of their OneDrive cloud service, and users are understandably quite upset. At the same time, they reneged on an offer to give Office365 users unlimited OneDrive storage, and instead, will only be offering 1 TB of storage.
Ask around anywhere that Android users gather online, and you'll find that SwiftKey is almost unilaterally the most highly-recommended keyboard for our favorite mobile operating system. It's no surprise either—SwiftKey's combination of insanely accurate word predictions and rapid-fire gesture typing comprise a hard combination to beat.
It seems like every cloud service out there is offering tons of upgrade options and free promotions to give people as much space as they need to store their files online. I personally have over 100GB of Google Drive space which is shared between multiple computers, phones, and tablets, so keeping track of everything can be a huge pain in the ass.
Update: April 24, 2014 Looks the the one day availability was a precursor to a wider launch, as now anyone can buy a pair of the Glass Explorer Edition without needing an invite. Check out Google's Glass Shop for some easy ordering, still with the $1500 price tag.
Kipkay is at it again with his pranks. In this video, he shares four fun and easy pranks that anyone can do to drive their friends (or victims) crazy! Their all very simple. They include a cell phone prank, a floss prank, and more!
Play a spooky prank that preys on the most basic fear that one day haunted computers will rise up and destroy us all.
Is there another option for reading a webpage later than bookmarking? Nobody wants to bookmark something they're going to look at once and that's it. It creates clutter and confusion. But there is a way to stop that. This video tutorial will show you how to save pages in one click to read later on Firefox.
Do you have coworkers who use the hunt-and-peck method of typing? This trick is guaranteed to drive them completely bonkers.
It takes more than a kicky costume to become a professional wrestler. Start young to build up your basic wrestling skills and athleticism. To turn pro you’re going to need some acting flare, love for performing and a little luck.
If you're feeling unappreciated, underwhelmed, or just plain trapped, taking some time off may help.
Tired of hearing, "Is that my glass?" at gatherings? End the confusion by creating simple charms that will help everyone hang on to their own drink. Check out this Howcast video tutorial on how to make wine glass charms.
A concussion is the most common type of brain injury, often occurring in bike and car accidents or during sports. Many people think that you have to lose consciousness to have a concussion but that is indeed not the case. A concussion occurs any time you have some type of trauma to the head. That can be jostling of the head where the brain is basically just hitting the inside of the skull or it can actually be where you hit your head or somebody that falls and they fall and hit their head. Ki...
In Final Fantasy VII, it's possible to max out vitality without any store-related progress needed if your strength stat has already been maxed. Take a look at this video and learn how to max out vitality simply by targeting an enemy called "spiral".
Why pay for a movie when you can get it for free? Thanks to Movies Anywhere, you can claim and download a video for your digital film collection right now at no cost. And getting your freebie flick couldn't be any easier.
I think we all like the idea of getting paid games for free with minimal effort. Typically, though, anything claiming to help you do that is either illegal or a scam. But there are actually quite a few no-fuss methods that can get you paid games without going too far out of your way. From checking notifications to discovering hidden offers, you might have something waiting for you.
Good news for those suffering from the "i" glitch, otherwise known as the "A [?]" bug: Apple has just released an official patch to fix the issue, in the form of a software update named iOS 11.1.1.
The US Department of Transportation says it is actively completing a previously promised revision of voluntary guidelines for driverless vehicles originally drafted by President Obama's administration.
If you're a rooted user, you've probably heard the term "BusyBox" by now. Many mods require these powerful root commands, but the process of installing BusyBox can be a bit confusing for the uninitiated.
Video: . Extraterrestrial life is life that does not originate from Earth. It is also called alien life, or, if it is a sentient and/or relatively complex individual, an "extraterrestrial" or "alien" (or, to avoid confusion with the legal sense of "alien," a "space alien"). These as yet hypothetical forms of life range from simple bacteria-like organisms to beings far more complex than humans. The possibility that viruses might exist extraterrestrially has also been proposed.
It may be cheesy, but whipping out an origami flower while you're at the dinner table can really make someone's day, whether it's made out of a napkin, dollar bill, or burger wrapper. It's great for showing your waitress how much you appreciate the service, or for breaking the ice with your Valentine's Day date.
If you haven't heard the buzz about BioShock: Infinite, then you for sure are not cool enough to read this. We've been dishing out a few of the game's achievements and trophies, and we have another ready for you guys. While this one might not be as cool as the Heartbreaker or Aerial Assassin achievements, it still needs to get done. In order to complete the "Sightseer" achievement (or trophy), you're going to need to find and use 100 percent of the telescopes and kinetoscopes throughout Colum...
This video demonstrates how to calculate shipping costs with UPS. UPS provides an easy-to-use online calculator to help customers accurately estimate shipping costs. By following a few simple steps, this tool can help customers control their shipping costs and avoid confusion during the billing process.
