News: Facebook Acquires Visual Search Startup GrokStyle
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
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News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
News: Cinemark Movie Club Is a Great Subscription for Occasional Filmgoers & Popcorn Addicts
Cinemark may not be as big as AMC Theatres, but it also has a subscription if you want cheaper access to movie tickets. There aren't as many theaters, but if there's no AMC around you, there will likely be a Cinemark to save the day. But is the price of its Movie Club plan worth it?
News: Sinemia (RIP) Was a Better & More Reliable Movie Ticket Subscription Than MoviePass
On April 26, 2019, Sinemia posted a note on its website stating it has ceased all operations in the United States. It's not known if it continues to work in other countries or if US users will be getting any refunds, particularly, for annual subscribers.
News: Inside Magic Leap's Cinematic Partnership with Andy Serkis & The Imaginarium's Experimental Motion Capture Experience
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
Market Reality: L'Oreal's Rochet Leads NR30's AR Influencers & Magic Leap Demonstrates Its Own Influence at L.E.A.P. Con
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
News: Harry Potter Photo Printer from Lifeprint Turns Snapshots into Magical Augmented Reality Portraits
The Daily Prophet, the enchanted newspaper from Harry Potter lore, is no longer the sole source for magical moving printed photos.
News: The iPhone 7 Just Became the Spiritual Successor to the iPhone SE
After announcing the iPhone XR, XS, and XS Max, one thing was noticeably absent from Apple's Sept. 12 event — the iPhone SE 2, the long-awaited upgrade to 2016's niche yet popular 4-inch model. Not only does Apple have no apparent plans for an update, it has also officially dropped the SE from its online store. Looking for a small iPhone that packs a punch? You might have to try the iPhone 7.
News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Market Reality: Magic Leap Launches, L'Oréal Friends Facebook, & Nickelodeon Takes TV to AR
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
News: Snapchat Preparing to Upgrade Camera with Visual Search for Amazon, Report Says
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
News: Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
News: Now You Can Even Try on Nail Polish in AR Before You Buy via This App for iOS & Android
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
Market Reality: Qualcomm & DigiLens Prepare Components for AR Wearables & Retailers Get an AR Reality Check
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
News: Liverpool Soccer Fans Can Try on the Team's Uniform in Augmented Reality with New Balance Snapchat Lens
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
News: First Images Captured by Microsoft's Project Kinect for Azure Surface Online
Images captured by Microsoft's next generation Kinect depth-sensing camera that will facilitate augmented reality experiences in the next version of the HoloLens and give computer vision to untold multitudes of connected devices in enterprise facilities, have made their way into the wild.
News: U2 Kicks Off Latest Tour with Augmented Reality App Experience
One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
News: Artsy Claims Crown as First App to Take Advantage of ARKit's New Wall-Crawling Abilities
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
News: Where to Watch Huawei's P20 Event Live
We are slowly approaching Huawei's "See Mooore" event where the P20, P20 Pro, and P20 Lite will officially be revealed to the world. With the event being held in Paris, France, attending won't be an option for most of us. Fortunately, there are ways to enjoy the event online.
News: Magic Leap Resolves Legal Conflict with Former Security Director
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
News: This App Takes Eyebrows from Bushy to Blessed via Augmented Reality
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
News: London Shoppers Can Now Design Their Own Nikes in Augmented Reality
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
News: Starbucks Brews Up Augmented Reality App to Enhance Roastery Experience
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
News: iOS 11.2 Released to the Masses with Bug Fixes, Apple Pay Cash & More New Features
It's been a busy week for Apple. After two beta updates in one week, iOS 11.2 was released to the public around 1:30 a.m. PT on Saturday, Dec. 2. Usually, Apple releases updates around 10 a.m. PT, but this one was rushed in the wake of a huge time/date bug that was causing some iPhones to crash on Dec. 2 once 12:15 a.m. local time hit. But bug fixes aren't the only thing in this new iOS version.
News: Apple Tests Retail Waters for AR Hardware with MekaMon Gaming Robot
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot.
Apple AR: Warby Parker Uses Face ID in iPhone X to Measure Your Face for Glasses
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
News: Epson's AR Drone Simulator Lets You Get Your Virtual Wings Before Crashing the Real Thing
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
News: Your iPhone X May Have Shipped (Even if You're Not Expecting It To)
Current shipping estimates for the iPhone X are 5–6 weeks, but is there a chance you'll get yours tomorrow?
How To: Be as Angry, Bald & Blue as Nebula from 'Guardians of the Galaxy' for Halloween
Karen Gillan must have had an absolute blast chewing the scenery as Nebula in Guardians of the Galaxy Vol. 2, seeing as how Nebula is a ball of pure, seething fury pretty much 24/7. Combine that larger-than-life personality with her iconic blue and silver cyborg look, and you have a guaranteed hit for cosplay or Halloween.
News: Arcona Could Cover the World with AR Objects
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
News: Unity Offers AR/VR Training for Developers Through Udacity
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
Apple AR: Play a Classic Arcade Claw Game with Augmented Reality
One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit is all the fun of the game, without the rigged frustration.
How To: Simulate a RAT on Your Network with ShinoBOT
A remote administration tool, or RAT, is a piece of software used for remotely controlling machines. They are commonly used by tech support to gain remote access for troubleshooting purposes, but RATs are also an important part of a hacker's advanced persistent threat (APT) toolkit. Unlike standard administration RATs, these tools are designed to be delivered stealthily and operate undetected.
News: The Ready Player One Movie Could Finally Get This Party Started
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
News: Break Out of Your Comfort Zone with This News App
Following the most recent election, some argue that increasing political polarization is dividing Americans. A new app, called Read Across the Aisle, is aiming to combat this by encouraging users to read news from media outlets on both sides of the political spectrum.
News: Nike's Newest App Uses AR to Sell Momofuku Sneakers
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
News: Instacart Will Soon Deliver Wegmans Right to Your Door
Wegmans recently partnered with Instacart, an online grocery-delivery app, to bring your groceries right to you. The collaboration will begin in the suburbs around Washington, DC, and Wegmans plans to expand to other areas later on.