Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
When Disney teased an augmented reality game called Star Wars: Jedi Challenges running on a headset from Lenovo, fans had more questions than Disney had answers. When? How much? Can I be a real Jedi?
Former Google and Uber engineer Anthony Levandowski's scathing accusations challenging the physics behind Tesla CEO and founder Elon Musk's claims about Autopilot should force Musk to make his case that self-drive cars don't need LiDAR in the next few months.
While not cuddly to most, bats are shy, skilled flyers that fill an important role in their environments. A new study reveals a deadly disease decimating North American bat populations has stepped up its attack on vulnerable bat populations in the summer months.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
Spotify's massive song catalog can be streamed in decent quality on iPhone or Android without any tinkering. But if you're an audiophile, you've probably noticed that the sound quality can fluctuate from time to time.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Full disclosure — I have almost zero Street Fighter experience. The first time I played the game was at Barcade, way back in ... 2017. Yes, to the shame of gamers everywhere, this reviewer is a Street Fighter noob.
Despite longer live spans, almost half a million people die of healthcare-associated infections (HAIs) each year, many of them preventable.
Netflix offers three different tiers of service. The good news is that no matter which subscription plan you choose, the available content is the same. Whether you choose the cheapest plan or the most expensive, you'll be able to watch any TV show or movie in Netflix's library. But there are other things to consider when choosing the plan that's right for you and your smartphone.
The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers.
Self-driving car models and fleets get most of the media attention, but it is the suppliers that design and make the technologies underpinning the driverless revolution, says Guillaume Devauchelle, the vice president of innovation and scientific development for leading tier-one supplier Valeo.
After 6 years of development, the big banks seem to be ready to combat Venmo on the money sending frontier, but now it might be too late.
Since its debut 9 years ago, the iOS App Store has always had roughly the same functionality: Featured apps, categories, top charts, a search function, and a place to update your apps. But starting with iOS 11, that's all changing — drastically.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
Long admired for their active and cooperative community behavior, some types of ants also wear a gardening hat. Nurturing underground fungus gardens, these ants have a win-win relationship that provides food for both ants and fungi. If we humans understand it better, it may just help us out, too.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
The US driverless market has become a competitive – and crowded – arena, with big names like Google, Apple, Uber, and even Intel intent on leading the pack. Not to be outdone, the EU is also getting in on the automated car action with self-driving fleets launching in both the UK and the Netherlands within the next two years.
We know your time is valuable to you, so starting this week — and continuing every Wednesday — we are going to release weekly Dev Reports that quickly highlight important news and updates that augmented and mixed reality developers should know about.
Onshore, or on a boat, have you ever wondered what swims below in the dark water? Using standard equipment and a new process, marine scientists can now get a good look at what is swimming by—just by analyzing the water.
Growing populations and higher temperatures put pressure on world food supplies. Naturally occurring soil bacteria may save crops in drought-stressed areas, put more land into crop production, and produce more food.
We've been dying to see how the new LG G6 stands up to wear and tear, with its near bezel-less display and glass construction, ever since the device was announced at Mobile World Congress 2017 in Barcelona.
Osterhout Design Group just announced the upcoming release of the newest addition to their smartglasses lineup, the R-7HL, short for R-7 Hazardous Location. ODG worked directly with customers who work in extreme environments to come up with a durable solution that fits their needs; These smartglasses can not only survive but function well in many areas that would otherwise be considered too harsh for augmented reality tech.
The new Samsung Galaxy S8 and S8+ are two of most head-turning phones we've ever seen, thanks to gorgeous build quality and a seemingly bezel-less Infinity Display. Combine that with flagship-grade internals for top notch performance, and you can almost guarantee that Samsung has a hit on its hands—which means it's probably not going to be easy to get your hands on one of these beauties.
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
After what appeared to be an issue with the Windows Store for HoloLens not showing many newer applications, including one that I had released over a month ago, Microsoft finally squashed the bug. So, at first glance, it would seem as if there were lots of new HoloLens projects that just appeared in the store, even though they've likely been hiding out there for a while. HoloTerrain is one of those apps.
Since the 1960s, bacteria have been hopping a ride into space on space vehicles and astronauts, and have been cultivated within experiments on space shuttles and the International Space Station (ISS). The extreme growing conditions and the low gravity environment on the Earth-orbiting vehicles offers a stable research platform for looking at bacteria in a different light.
One thousand feet under the ground, extremophile microbes that have not seen the light of day for four million years are giving up some fascinating facts to scientists who go the distance.
The rumor train for Samsung's upcoming flagship phone is now running on full steam, and some of its cargo (or lack thereof) might not be warmly welcomed by many when it finally pulls into the station.
As a former repair tech, I've heard the same reasons over and over as to why people opt not to purchase phone insurance. Some cite the cost—why pay extra every month for insurance when you're careful with your phone? Deductibles are expensive, so why not just spend that money on a repair instead of getting a refurbished phone as a replacement?
Google's new Project Fi cellular carrier has been making waves across the mobile industry, so we decided to put it to the test against T-Mobile, one of the more established networks. For the actual testing, we slapped a SIM card from each carrier into two identical Pixel XL phones, which offer full compatibility with both networks.
Don't let the lack of owning a HoloLens stop you from joining in on the fun of creating software in this exciting new space. The HoloLens Emulator offers a solution for everyone that wants to explore Windows Holographic development.
This morning, Google opened a pop-up showroom where anybody can visit to get a hands-on look at the new Made by Google hardware lineup. At 10 am the line at 96 Spring st, in the SoHo neighborhood of New York City, was growing but still manageable. As we waited to be ushered in, Google representatives came by to offer us coffee drinks prepared by a pair of baristas in the Peddler Coffee cart parked on the curb. "Now that's latte art," said the guy in line next to me when he saw that the foam-t...
Seriously, what's with all of the candy corn hate? I don't care what anyone says, candy corn is and always has been the perfect Halloween snack for me. Only recently did I realize that not everyone gets as hype as I do about small, sugary vegetables.
Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android experience as we've had so far, OEMs that want to keep selling smartphones in a world flooded with them will need to start working for the privilege.
At an event in Mountain View, CA, and watched by fans via live stream on YouTube, Google announced a slew of new products today. Over the last few weeks, there was no shortage of rumors and leaks about what might be unveiled, but now the secrets are out.
