Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Cruise Automation, the driverless car startup General Motors (GM) bought for $1 billion in 2016, is readying a formidable fleet of robo-taxis for rollout in cities throughout the US. But when it comes to details about how the company plans to realize these lofty goals, it's been fairly tight-lipped.
The Audi A8 may be short on the wow factor as the industry's first Level 3 car, but Audi has revealed some interesting details about one stand-out feature underneath the hood: the car's ability to self-pilot itself at stop signs and lights.
On May 25th, 1977 a small movie with a $13,000,000 budget came out. At the time, the executives involved had no faith that this film would make any money. To the surprise of many in the industry, not only did that film set records, it led to a number of other movies, video games, books, toys, cartoons and so much more. This film we know as Star Wars became a long lasting hit that is still setting records 40 years later.
Augmented reality developer Blippar has created a new visual positioning service based on computer vision that is two times more accurate than GPS in urban locales.
The auto industry continues to shift into high gear to lay the groundwork for driverless cars with an electric vehicle (EV) emphasis.
Seeing that wonderful blue verified badge on Twitter really adds something to your public persona, doesn't it? That's why, when I found out that the average person could get verified on Twitter with the right tools, I jumped on the chance to add that little blue check to my own personal account.
A Norwegian shipping company says it will launch an unmanned container ship within four years, as the shipping industry begins to apply driverless technology to commercial sea transportation.
Stakeholders in the driverless industry are anxiously awaiting changes the US Department of Transportation (DOT) is making to self-driving vehicle guidelines.
New York City may not be the friendliest city, but with the apps Via and Curb now letting users ride-share in the city's yellow taxis, New Yorkers can expect to snuggle up close in the back of a cab next to complete strangers. That's right, get ready to feel the love.
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
Stratford may soon become Canada's answer to Silicon Valley as the driverless car industry arrives. Potentially changing the character of the Ontario town known for hosting the Stratford Festival, a celebration of all things Shakespearean and stage-related.
One thing you don't see often in the driverless industry are partnerships. When automakers are in the news together, it usually means drama. However, an important partnership between Nissan and Mobileye was announced today. One that has the potential to make driverless cars on the road better and safer.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Baidu Inc, the "Chinese Google" search engine and technology company, which has been actively pursuing self-driving cars, reported that a gang of hackers recently attempted to steal its driverless car technology.
The US Department of Education has put together a competition called the EdSim Challenge with a $680,000 purse to facilitate next-gen education. The event calls upon augmented and virtual reality, as well as video game developers, to bring immersive simulation concepts to prepare the workforce of the future.
Virtual, mixed, and augmented reality all provide different but compellingly immersive experiences that draw us in through sight and sound. But what about our other senses? A few strange inventions are already exploring the possibilities.
Lenovo didn't have as much to show off at IFA 2014 as Samsung and Sony did, but its new Android-powered Tab S8 is certainly worth a look.
It's increasingly difficult to keep any secrets at bay, and that has become especially true for Apple's upcoming iPhone 6.
Log in to your LinkedIn profile, and you'll immediately be prompted to check out who's peeked at your profile. With one click, you can discover how many recruiters, companies, and random people have viewed your online resume.
Popcorn Time is an app that streams movies directly from torrents on to your computer, and it's seen its fair share of publicity, being lauded as a free Netflix alternative and chastised as an illegal file-sharing network.
In this "Quick Clip," I tried dunking inflated balloons into a container filled with liquid nitrogen until they were completely flattened and seemingly destroyed. Once out of the liquid nitrogen, the balloons come back to life and reinflate on their own—without even touching them!
n this video series, let Mickey Denoncourt show you how to take care of road bikes. He shows you the important differences between a road bike and other bicycles. Mickey illustrates gear constructions of road bikes, and he offers advice for repairing and shifting these gears. Also, learn when to replace your bicycle tires as well. If long bike rides are your fancy, learn how to take care of your own road bike today!
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.
Nvidia's decades-long development of graphics processor units (GPU) for PCs has given it a major leg up in the driverless space.
Welcome back, my budding hackers! People often ask me, "Why are you training hackers? Isn't that illegal?" Although I usually give them a short version of this post, there are MANY reasons why YOU should be studying hacking.
Adobe Photoshop is the industry and personal standard for editing photos on a computer. If you have a digital camera, or ever want to have a digital camera, you need to know how to use it. This video series will show you everything you need to know about using Photoshop's many tools and options to do just about anything you want to a photo.
Maya is arcane, complex, but incredibly powerful software. It is the industry standard for 3D modeling in games and film. This video for Maya beginners will teach you how to create a model of an airplane as a means of teaching you a lot of the basics of Maya. It is meant to be watched after the previous two tutorial series by the creator: modeling a chair and modeling a toy. It builds on the lessons therein, and watching the whole series will ensure that you learn more than you would have wat...
