The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
Confirming a previous report from last week, Qualcomm announced its Snapdragon X1 platform designed for augmented and virtual reality devices during an event at the Augmented World Expo in Santa Clara on Tuesday, with Meta and Vuzix among the first manufacturers to adopt it.
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space.
Here at NextReality, we talk a lot about the many different ways of controlling holograms in the HoloLens and other augmented and mixed reality devices; New and creative ways are coming more and more every day. Most recently is something called the HoloSuit. In the 25-second clip below, you can see a woman moving the arm of a jacket which in turn moves a 3D model of Darth Vader on the screen. It's a simple idea with big potential.
We've been hearing some interesting rumors in the last few days that are stirring up all kinds of speculation about the potential upcoming consumer release of the HoloLens. However, MSPoweruser has speculated a bit further past the consumer HoloLens release to a possible HoloLens 2 as soon as Q3 2017.
Not content with bringing the first untethered mixed reality headset to market, Microsoft wants to expand their Windows Holographic operating system beyond HoloLens into vastly more robust technologies.
Fresh off the heels of their latest agreement, Google and Samsung may soon be further aligned in their mobile technology outlook. The two tech giants signed a cross-licensing patent agreement, but that doesn't mean that Samsung was just going to start putting out stock Android devices. Quite the opposite really, as we saw from leaks of its new Magazine UX. The new user interface was shown during Samsung's presentation of it's latest Galaxy tablet at this years CES, and as reported to Re/code,...
In this how-to video sequence Kira Ryder plays with the simple action of turning the head and neck more effectively and with greater awareness. Strengthen and ease the neck with simple neck turning exercise from yoga.
It goes by many names. The RLoD (Red Lights of Death), the RRoD (Red Ring of Death), absolute disaster. Whatever you call it, the XBox 360 error that causes many console's front LED's to turn red in rage and cessation of function has caused all sorts of headaches for consumers and Microsoft. It can be caused by a couple of different cooling-related issues, and determining the error code that has caused your console to malfunction can go a long way to helping you fix it. This video will show y...
In this tutorial, learn all about home gym equipment and decide what will work best for you and your busy lifestyle. If you can't ever make it to the health club, or don't like to run outdoors, home gyms may be the answer.
There's nothing more disappointing than finding yourself all packed and ready to travel when you find your flight has been canceled. You can make the best of the situation by finding out just what you are entitled to or how to best ameliorate the situation.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
It's important to know who you're dealing with after hacking your target's MacBook. Getting remote access is simple, but covertly gathering information about the user and their system can be a challenge.
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Microsoft recently announced that they're producing HoloLens units fast enough to keep up with demand, which means you can acquire up to five dev kits right now—if you've got the $3,000 fee for each one.
The highly anticipated VR headset hasn't been on the market long, but there's an issue that has some consumers, and even government officials, concerned about the Oculus Rift. You probably guessed the issue surrounds privacy and the extensive, not-so-secret way that it's collecting your personal data. The privacy concerns came about as various customers and media outlets took notice of the rather lengthy Terms and Services that pop up once you strap yourself into the Rift headset.
If I could think of one thing the world was missing, it would surely be more tablets. While people struggle between shelling out 200 to 500 dollars for a new iPad, Nexus 7, Kindle Fire, Microsoft Surface, or one of the hundred other tablets on the market, the folks over at DreamWorks have decided to make their own, aptly named the Dreamtab. The Dreamtab will have an 8-inch screen and favor applications with the use of a stylus, for coloring and the like. Total cost is rumored to be under 300 ...
If your arm is tingling all fuzzy-like the way it does when you've slept on it wrong all night but you've been up for more than a few hours, then you may have a case of the stroke rather than sleep-induced wonky arm.
Are your electricity and water bills comparable with that of Raging Waters? Then it's probably the right time to consider how to save on your energy and water bill by taking small steps like assessing where you're at in your home, having an energy audit, and eliminate leaky faucets.
We once read a Twitter profile that said, "Love food. Hate exercise. Will die of heart attack." While that's funny and all, we doubt any of you guys and gals would want to drop dead on your 40th birthday. While we're totally for the occasional splurge, it's definitely a good idea to begin eating healthy now.
