While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
The recent industry whispers in augmented reality are mostly about Apple and its rumored fashion-friendly smartglasses, but one company isn't waiting for the iPhone heavyweight to enter the fray.
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
Well, we have some potentially good news for those wanting to experience Magic Leap. The ultra-secretive company seems to be planning a big year in 2017.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
Whether you have AT&T, Verizon, Sprint, T-Mobile, or any other mobile carrier, chances are your smartphone is sold locked to only work on that specific carrier's network. Sure, you could unlock your carrier-subsidized device, but that would mean breaching the Library of Congress' latest Interpretation of the Digital Millennium Copyright Act—making the whole process illegal. As softModders, boundaries and regulations are things that we don't take lightly, although many times we have to begrudg...
Eric Mayo teaches us how to put together a resume as an ex-offender. Your resume should be a one page paper of all your skills and work experiences. If you don't have a lot of experience writing resumes, get help from friends who have experience. When you write it, add your name, address and telephone number onto it so you can be contacted. After this, you will want to list: objective, work experience, education/training, skills/strengths, and references. Remember not to list your references ...
You can add shortcuts, widgets and folders to personalize your Android phone experience. You just have to go to your home screen and press the "menu" key, then the "add" button. It's as simple as that. In this video tip, Google show you how to use shortcuts, widgets, and folders to customize your phone experience.
Make sure you're getting the best experience from your Blu-ray movies on your PS3 by optimizing your PlayStation 3's audio, video and display settings. Scott Lowe for IGN, shows you step-by-step, the exact process for an enhanced Blu-ray experience.
Getting back to nature can be an incredibly rewarding experience – unless critters come along and ruin it! Here's how to keep your food from being plundered. To keep your food protected while camping out in the great outdoors, try bringing along a cooler, a cloth or nylon sack, a sock, some rope, and sealable, waterproof plastic bags. Keeping your provisions safe will decrease the risk of animal attack, and make your journey out into nature a fun experience.
In this detailed, creepy, video series you learn and understand the fundamentals of having an Out of Body Experience (OBE) or Lucid Dreaming. Everything from a clear explanation fo "The Phase", getting started, deepening of the experience, and much more.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
