We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba—one of their largest investors—to create an augmented reality shopping app.
Mozilla helped get the ball rolling with WebVR, but support for the technology has been notably absent in Google Chrome until recently. Now, the latest Chromium developer build offers limited support.
Pokémon GO has had an incredible impact on gamers in a way we've never seen before, but you can only do so much in augmented reality on a smartphone. It's clear we're headed for more immersive experiences, but the Amsterdam-based development studio Capitola VR already created a proof-of-concept version of the game that works on the Microsoft HoloLens.
Mixed reality filmmaking isn't a new concept. Disney managed to make it work in 1988 with Who Framed Roger Rabbit, but not without an enormous amount of work. We haven't seen many mixed reality films of that scope since, and perhaps that's because it's still hard to accomplish. Filmmakers don't look through a viewfinder or monitor and see the fully rendered result on screen—but that can change with mixed reality headsets like the HoloLens.
The Microsoft HoloLens has a good amount of content available, but it's fairly limited in terms of what you can customize. You can access a built-in library of holograms, but if you want to create your own you have to do that with code.
In the wake of Google Glass' failure, we can expect other companies to fill the void in due time. Perhaps unsurprisingly, Snapchat may be one of the first.
The mysterious Magic Leap just partnered up with Lucasfilm's ILM xLAB to bring Star Wars to their mixed reality headsets. Based on the video demo making its way around the internet, it looks pretty impressive.
Complex games in mixed reality require a pretty detailed scan of the room, and getting this process right can be both time-consuming and annoying. Computer science students at the University of Washington decided to fix that by turning it into a game.
Microsoft released a robust version of the HoloLens when shipping the developer kits, but there's still lots of room left to grow. Today, they've released the first update to Windows Holographic, the operating system of the HoloLens, with a whole bunch of cool new features like voice commands and app multitasking.
Walking, talking, life-size holograms aren't just for staging Hatsune Miku concerts and reviving Tupac, Michael Jackson, and other fallen stars.
Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine.
When it comes to photographing products, models, and other small objects, a good light box makes the process super easy, no matter what your skill level is. However, if you want to create decent 360-degree images, things get tricky really fast. A new product, the Foldio360, may provide some much needed relief though.
The Consumer Product Safety Commission (CPSC) announced that Amazon will be offering full refunds for any hoverboard purchased through its site in the United States or Canada, no matter when you bought it. Just visit amazon.com/returns or amazon.com/contact-us to start the process. While they will not stop selling hoverboards anytime soon, they obviously want you to feel safe about your purchase.
Holographic technology has made a push towards becoming a reality for everyday consumers, most recently with the introduction of the Microsoft's HoloLens, which combines real-world and virtual elements in one awesome device.
Welcome back, my rookie hackers!
Previously, the only way to see files in iCloud Drive on an iPad or iPhone in iOS 8 was to view them in Safari, which was pretty messy overall. To make iCloud Drive a little less confusing for the average consumer, Apple has included a dedicated app in iOS 9, allowing you to conveniently view all your stored cloud-based files right from your home screen.
By now, Samsung's Multi-Window Mode is a pretty well-known feature. With other manufacturers now recreating this functionality in their own flagships, like LG, it's safe to say the feature has been a hit with consumers.
Well folks, the dream is coming to life. While we still may be a ways away from mind control, the team over at Thalmic Labs has created the Myo, and with it, the power of the Force comes to motion control, so long as you use it wisely.
You already know that 3D-printing technology is swiftly evolving—it's been used to print balloon animals, bikinis, and house keys, and there's even an affordable home version of the printer, as well as one you can 3D print.
Gaining major consumer support and the ire of Big Cable, Aereo today announced support for the Chromecast through it's Android app. A revolution for cord-cutters, Aereo lets you record and stream live broadcast TV on your computer, smartphone, tablet, or media streaming player (Apple TV, Roku, and now Chromecast).
Economists have long since known that people want to be rewarded for taking on risk. Investments are thus judged by their risk-adjusted returns (Sharpe ratios). A typical hedge fund has a Sharpe ratio of around 0.5. This means that its excess annual return over the risk-free rate is about half its annual standard deviation.
I've tried my hand in the past at defining Steampunk, but as anyone else who has made a similar attempt will tell you, there's a significant backlash from the community against working to create a real definition of what Steampunk is. That may sound ridiculous to some, but it's a very serious matter to others. With the recent announcement that TeslaCon 4 will be called the Congress of Steam, I think it's appropriate to talk about why all of this stuff is worth it. In this article, I'm going t...
Apple's new iPhone 5 has enjoyed three weeks out in the public since its September 21st release. Millions of consumers have been shelling out big bucks and waiting in long lines just to get their hands on it. But sometimes users forget to actually keep their hands on their new phone, causing something like this... It only takes a second to drop your new iPhone 5, but the pain of picking up the phone and turning it over to reveal a cracked display lasts a lifetime. Well, not exactly a lifetime...
Rumors, gossip, exclusion. Mean girls have a lot of weapons in their repertoire – here's how to combat all that nastiness.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
A good, sharp knife is a cook's best friend, which is why there's so much passionate debate about what kind you should get. Most enthusiastic home cooks opt for a stainless steel knife, but it turns out there's a different option that the pros favor, and that's carbon steel.
Does your kitchen smell like a landfill? Try these simple steps to clean out the culprit. This video will show you how to safely clean a garbage disposal.
Testing products for a living is a bit more complicated than it sounds. You Will Need
Check out this cinematography video tutorial on how to use calibrate an NTSC camera monitor, specifically a Marshall monitor.
Is someone more interested in you than you are in them? Can't get them to go away or take the hint? Don't worry, this tutorial is here to help with tips and tricks for how to get that unwanted suitor out of your hair and avoid a remake of "Fatal Attraction".
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
While the big names in augmented reality demonstrated the breadth of opportunities in the industry's landscape this week, one new startup showed off what is possible further in the future.
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
