With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Malware attacks on mobile phones are reaching an all-time high and it looks like companies like Samsung are doing all that they can to prevent any unwanted hackers from accessing its sensitive user data.
Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
The battle of the budget phone is well and truly underway, as both T-Mobile and ZTE have launched affordable new devices simultaneously.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
It looks like Samsung is stronger than ever, as evidenced by their quarterly forecast, which suggests a global profit of $8.8 billion, the company's highest mark in three years. Impressive, considering the spectacular failure of the Note7, Samsung's last flagship prior to the new Galaxy S8.
Lyft is experimenting with commuter ride sharing by debuting a new "Shuttle" option, which offers pickups and drop-offs along select routes, much like a metro bus would do. The company is trying out the new option in San Francisco and Chicago, but if all goes well, we might all be ordering a pickup soon through Lyft's new Line ride share option.
Google's Pixel smartphone is striking up some heated competition between phone makers HTC, LG, TCL, and Coolpad, as the Pixel 3 gets ready to release in 2018. Yep, you heard that right—not the Pixel, not the Pixel 2, but the Pixel 3—which shows that Google is really committed to the future of its new flagship line.
T-Mobile just unveiled two new services—Scam ID and Scam Block—which specifically target those pestering robo-calls that reach out to 2.4 million Americans every month.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
A New York creamery was forced to recall items after a fatal disease outbreak stemming from their soft cheese products.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
