Consumers Search Results

Market Reality: Apple AR Headset Event in the Works, Snap & Niantic Have Their Own Smartglasses Plans

The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.

NR30: Next Reality's 30 People to Watch in Augmented Reality in 2018

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.

How To: Stop Advertising Companies from Tracking Your Online Activity for Targeted Web Ads

Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, the increasing number of billboard ads annoyed me in the nineties. They followed me everywhere I went—no escape—persuading me to buy the newest whatever. It seemed like Big Brotherism—like They Live. But, I got used to it. When I finally entered the digital age and became a web addict, I was peeved at the constant sight of online ads everywhere I v...

How To: Market a Self Storage Facility

Self-storage may not be a new industry, but it is one that is rapidly reshaping its operations to suit a progressively more modernized customer base. In order to stay competitive with your self-storage facility, you'll need to keep an open mind, embrace current marketing trends, and most importantly, have a well-defined set of marketing goals. Your main focus should revolve around the following points:

How To: Benefit from Effective Internet Marketing Strategies

Business owners and marketeers are diverting from traditional marketing techniques, including billboards, radio and TV advertising, brochures, and any other outdoor promotions, to cheaper but effective Internet marketing strategies. Under the new arrangement, business owners reach out to the final consumers through advertising on the World Wide Web.

News: Is the Metascore Algorithm for Rating Video Games B.S.?

Guiding internet users to useful content is one of the most lucrative businesses in the world. This process is called aggregation. Google and other search engines form the top of the food chain, aggregating all of the content on the web in response to queries. There are all sorts of other important aggregators though, and you probably use at least one every day: Fark and Reddit for web content, Rotten Tomatoes for movie reviews, and Metacritic for a variety of media, but most importantly, vid...

News: Become Your Own Souvenir

As a kid, my favorite thing to do at the Natural History museum was a midday stop, when my family strolled past an antiquated looking vending machine in the museum's musty basement. The Mold-A-Rama machine was oddly shaped, George Jetson-esque, and spewed out made-to-order, brightly colored plastic dinosaurs. There was such joy in watching the liquid wax pour into the mold, and then eject a warm, custom toy—well worth the dollar or two demanded. A version of this tradition was recently elevat...

News: Name your price for 5 games

Name your price for 5 indie games!http://www.wolfire.com/humble This event will run for a week and the money raised will go towards two charities. The Humble Indie bundle is a collection of five indie games where you can set your price! Want to buy the whole package (worth $80 retail) for $10, $5, $1, or even a penny? sure, go ahead, you can pay as much or as little as you want. Some have payed over a hundred for the bundle, but the average is around $7-$8 dollars.The games:

News: Android Maintains Lead in Platform Market, Apple Dominates Device Market

For the month of April, Android maintained it's edge over Apple's iOS platform, 52.5% versus 41.4%, with Blackberry, Microsoft, and Symbian rounding out the top five (2.5%, 3.3%, and 0.2%, respectively). Due to the vast number of OEMs that manufacture Android smartphones, Apple does have a solid lead in the device market, with a dominant 41.4% market share, with Samsung, LG, Motorola, and HTC rounding out the top five (27.7%, 6.5%, 6.3%, and 5.3%, respectively). The research, compiled by comS...

News: Google Adds Serious Style to Glass with New Partnership

They may not be the coolest looking things in the world, but Google is addressing some of the shortcomings of its Glass hardware by announcing a partnership with Luxottica Group. The company, with over 5000 retail stores in the US, has a strong portfolio of brands under its belt, including Amette, Persol, Ray-Ban, and Vogue. And for this Glass Explorer, the news is welcomed with open arms. Admittedly, these bad boys have come a long way over the past couple of years, just take a look at the i...

Bethesda vs. Notch: Does 'Scrolls' Infringe Upon 'The Elder Scrolls'?

Minecraft might still be in development, but that doesn't mean a creative guy like Notch doesn't have time for other projects. A few months ago he and his company Mojang announced their second game, a digital collectible trading card affair called Scrolls. A simple title (perhaps too generic if anything), but it's not the name of an extant game, and it's appropriate given the visual style and card-based gameplay of the game itself.