This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Last year, Motorola released their Moto G5 Plus, a fantastic mid-tier machine that earned praise from both reviewers and consumers. Starting at $229, it was well-built and inexpensive considering everything Motorola managed to jam into it. This year, Motorola is looking to replicate the success of their G series with the G6 Plus.
Longtime Next Reality readers may remember my Wish List for Microsoft early last year. It was a post in which I put my head together with a number of other community developers to create a list of features that would make Windows Mixed Reality and HoloLens better for developers. It would seem that one of the most sought-after features is finally here ... well, sort of.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
Samsung's Galaxy S8 and S8+ are excellent smartphones that wowed critics and consumers alike. So, it's only natural that Samsung's followup, the Galaxy S9 and S9+, would garner significant anticipation. While we don't know everything about these devices quite yet, we do have guesses to some key points of interest, including when the device will be announced and even released.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
The iPhone X was released in November 2017, and the iPhone 8 and 8 Plus dropped right before it, but the hottest news right now revolves around the 2018 iPhone releases. The rumor mill regarding the iPhone X's successor started churning out speculations on names, cameras, display size, and more almost immediately after last year's devices, and there have been many new leaked details since.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
As my fellow cheapskates know, Groupon is an oasis. From discounted vacations to reduced-price massages, it has — nearly — anything and everything. It's great for discounts on dining and travel, but I've never thought of it as a place to shop for smartphones ... until now.
Hutch Interiors, Inc., makers of an eponymous augmented reality home design app for iOS and Android, has closed a series A round of funding, led by online real estate company Zillow Group, totaling $10 million.
How can something get more free than free? Well, in the case of Twitter, Virgin Mobile found a way with its newest promotion. If you have a 4G plan with Virgin Mobile, you can now access Twitter from your smartphone without it counting towards your monthly data allowance.
Russian phone customizer Caviar — you might have heard of the blinged-out iPhone 6s Pokemon GO phone they released a few months back — is taking on international relations with their newest product.
Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sunglasses. Called the Everysight Raptor AR glasses, these shades project all of the information a cyclist could need to optimize their rides.
Bixby — Samsung's voice-activated digital assistant — has been delayed again because the software still can't recognize English. Although Samsung claims Bixby can execute 15,000 tasks, it appears it's inability to master English is a major obstacle that's preventing its full release in the United States.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
German groups ZF Friedrichshafen AG and HELLA are collaborating to add to their autonomous portfolios with camera and radar development.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
For months, consumers have been itching to know whether it will be Samsung or Apple that has the first in-screen fingerprint scanner in their next smartphone. Now, reputable researcher Jiutang Pan has taken to Weibo to report that the answer is neither.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Delphi Automotive PLC has announced it is partnering with Transdev Group to develop on-demand driverless transportation systems, a deal that shows promise for autonomous development on a global scale.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
Malware attacks on mobile phones are reaching an all-time high and it looks like companies like Samsung are doing all that they can to prevent any unwanted hackers from accessing its sensitive user data.
The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones sold since their launch in March 2016.
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
The battle of the budget phone is well and truly underway, as both T-Mobile and ZTE have launched affordable new devices simultaneously.
Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.
In the nascent AR/VR race, any release news is big news. For augmented reality, those invested in the new technology eagerly await the release of Microsoft's Hololens and any inkling of information that comes with it. If you're one of those folks, you're in luck, as new information has just been disclosed about one of Microsoft's partners on the project, Lenovo, and their Hololens; including its release date and price.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
It turns out that the new Galaxy Samsung S8 Active (codenamed Cruiser) will be headed for AT&T in the US later this year, just like previous Active models. SamMobile revealed that the device would be exclusive to the network with a model number SM-G892A.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
