News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Most of us have had a cloud-connected address book for years now. The result of this is an ever-growing contact list that will continue to get harder to navigate and manage. With the increased size of our contact lists, it becomes more important to sort contacts in a way that works best for us.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Apple might be a secretive company, but it's showing its hand these past few weeks. The release of iOS 13 was met with much excitement for its hundreds of new features but also frustration over the numerous bugs. Apple soon released iOS 13.1, then iOS 13.1.1, as a patch for some of those bugs, but clearly they weren't enough. How do we know? The company just released iOS 13.1.2 today, Monday, Sept. 30.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
I'm a notification minimalist. When I get alerts, I want to deal with them ASAP. If the time is not right and I want to reference the notification later, snoozing was always the best course of action. But in Android 10, Google tucked away snoozing, so here's how to get it back.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
Sometimes, you'll see a comment on Instagram that you really need to share. Maybe it's something funny, possibly offensive. Whatever the case, the only thing to do is screenshot it and share that, right? Hopefully, not for long. Instagram is currently testing a feature that would allow you to share comments with others via a direct message and maybe even to stories and other apps.
It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
When it comes to platform games on mobile, endless runners are some of the hardest to play since they can go on seemingly forever. There's always room for improvement since your goal is to beat your previous score (or someone else's high score). But which endless running games are worth your time?
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Video calls are not only awesome for socializing, they're also handy for demonstrating a process or showing people what you're currently working on with your phone or computer's screen. Skype lets you do just that on both Android and iPhone in just a few taps.
While iOS 13 is not ready for public beta testers just yet, Apple is still testing iOS 12.4 out, and you can install that right now on your iPhone. The latest version, iOS 12.4 public beta 4, was released June 12, a day after its developer version.
With iOS 13's developer beta in full swing, it can be easy to forget that there's an entirely separate iOS beta cycle still running right now. Yes, iOS 12.4 is still in beta, and unlike iOS 13, it's available to the public for testing.
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Apple released the third public beta for iOS 12.4 on the afternoon of May 28. The update arrives roughly three hours after Apple published 12.4's third developer beta, and eight days after 12.4 public beta 2. At this time, it seems beta 3 is a minor update for 12.4, which itself is a small upgrade to iOS 12 as a whole. We expect iOS 12.4's shining feature to be Apple Card support.
With the iOS 13 beta right around the corner, Apple is churning out the betas for iOS 12.4 with developer beta 3 out today, May 28. It's the third beta in just 14 days and just eight days after developer beta 2 and public beta 2. The third beta may only house improvements overall, as iOS 12.4 is pretty bare bones as is, despite some hints at Apple Card support.
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
Google Lens can perform many different tasks with your smartphone's camera thanks to advanced machine learning, such as foreign text translations, landmark identification, and business cards to contacts conversion, to name a few. With this year's Google I/O conference, we have another cool Lens feature to look forward to — receipt calculations.
There are plenty of reasons the Pixel's Google Camera has become a must-have app for Android users. Google Playground AR stickers and Night Sight for low light photography are just the tip of the iceberg. Beyond those, the app comes with other, less-publicized options that add tremendously to its overall usefulness.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.