Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!
Nearly one year after its announcement, AirPlay 2 has finally landed on iPhones everywhere. Not only can you easily control multiple speakers including Apple TVs and HomePods from your iPhone, but you can use Siri to help you get the job done. It's one of the iOS assistant's best features, and if you're running iOS 11.4 with a compatible speaker, you can try it out right now.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
One of the more exciting features in Android Oreo is the Autofill API. With this tool, third-party password managers can autofill login information into other apps. LastPass added this feature to their beta app a while back, but now, Autofill is finally available in the official stable version of LastPass.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
The app that started as simply a photo-sharing social media platform has expanded to encompass so much more than that. Between live videos, stories, chat, and animated stickers, Instagram is more than the sum of its pictures. Now, there's a new feature to add to that list for Android and iOS — video and audio calls.
Essential recently launched their Android Oreo Beta Program, open to all owners of their PH-1 flagship. We detailed a quick and easy method for installing the beta on your device. With every beta program, there are bound to be plenty of new features and a few bugs, as we found out with the Galaxy S8 Oreo Beta. Let's take a look at what's new with Android 8.0 on the Essential Phone.
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
Nova Launcher continues to push the boundary of features available to home screen launchers. While most users are waiting for their OEMs to send out the Android 8.0 update, Nova provides access to many of Android Oreo's features to the 99.8% of devices currently using an older version. However, Nova tries not only to add new features but to improve their design.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
Meta Company has filed its response to allegations that the user interface for their augmented reality headsets infringe on six patents owned by a mostly-unknown company.
With so many Chromecast-powered devices available, chances are, you're near something with casting abilities right now. Whether it's Android TV, Google Home, or any one of the various gadgets with Chromecast built-in, you can use a more powerful speaker to play media from your smartphone. The only caveat is that the app you're streaming from needs to support Google Cast, but thankfully, Tidal does.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Results of an early-stage clinical trial of an HIV vaccine could mean a hoped-for breakthrough in the battle against AIDS.
Long before Nvidia figured out how to embed neural networks in its graphics processor units (GPUs) for driverless vehicles, it and other chipmakers were already making the same kinds of devices for 3D games and other apps.
Your smartphone is the perfect place to watch Hulu on the go. Whether you're looking to catch up on your shows in a hotel, or your phone is the only screen available, mobile streaming can be a lifesaver. But what about when you have access to a TV? Wouldn't you rather watch your favorite Hulu Original on the big screen than on your comparatively tiny smartphone?
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Much work needs to be done before laws and regulations no longer block driverless' rollout in the US, Rob Csongor, vice president and general manager of Nvidia's automotive division, said today during a US Senate committee hearing.
3D Touch is only available on the 6s and 7 series iPhones right now, and likely future models, so those with older devices are missing out on all the cool "Quick Actions" available for app and settings icons. But the new iOS 11 is finally bringing some of those helpful shortcuts to iPhones without 3D Touch built in.
Dengue fever is a danger to anyone living or visiting tropical or subtropical regions. It can be hard to detect the infection in its earliest and most treatable phase, especially in children. Luckily, new research highlights better techniques for triaging the disease in infected children with more severe symptoms, potentially saving lives.
The driverless competition is heating up as Detroit automakers attempt to woo tech talent away from some of Silicon Valley's biggest players.
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
You may not have heard of visceral leishmaniasis, onchocerciasis, or lymphatic filariasis, and there is a reason for that. These diseases, part of a group of infections called neglected tropical diseases (NTDs), impact more than a billion people on the planet in countries other than ours. Despite the consolation that these often grotesque illnesses are "out of sight, out of mind," some of these infections are quietly taking their toll in some southern communities of the US.
Figuring out exactly which apps on your phone are eating through resources and battery life can be a difficult task. Though some information can be found in Android's battery menu, the charts and graphs provided here pale in comparison to what's offered by the GSam app. If you configure this app properly, it provides deep insight into battery, CPU, and data usage.
The drama continues! In the latest installment of the feud that has rocked the driverless vehicle industry, Waymo is now accusing Uber of withholding a secret LiDAR device.
We know your time is valuable to you, so starting this week — and continuing every Wednesday — we are going to release weekly Dev Reports that quickly highlight important news and updates that augmented and mixed reality developers should know about.
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comparison to Uber's estimated $70 billion valuation.
If you have the Xposed Framework installed, there's a module that lets you enable background playback in Android's YouTube app without buying a YouTube Red subscription. But Xposed is not available on many devices—particularly those running Android Nougat—so this isn't an option for everyone.
Android device manufacturers may see the new Pixel "Phone By Google" devices as just another competitor, one that likely won't upset their entry-level margins. But that would be a mistake. Pixel is Google's call to action. With Google now offering as near to perfect an Android experience as we've had so far, OEMs that want to keep selling smartphones in a world flooded with them will need to start working for the privilege.
While it hasn't gotten as much attention as iOS 10, Apple's big 10.12 update to their Mac operating system is finally out for all to enjoy—and you can download it for free from the Mac App Store right now.
Samsung's latest flagship devices, the Galaxy S7 and S7 Edge, as well as the Note7, have a useful feature called "Always On Display." With this one enabled, the clock and some other information will continue to be shown on the screen, even when you lock your phone or turn your screen off.
If you're looking to customize your Android beyond its stock options, things can get confusing quickly. One of the best places to get into developer mode is the XDA forums.
In this series you will learn how to use PHP to perform attacks, gather information, and setup backdoors. Along with performing attacks you will learn how to protect yourself from them. In this part you will learn about PHP as well as install Apache and PHP. What you'll need for this series
If you've ever used the YouTube mobile app for Android or iOS, you've probably noticed a cool little multitasking feature it has. While watching any video, you can simply swipe down on your screen to shrink the video down to a thumbnail view, which then allows you to browse the rest of YouTube while the original video keeps playing.