Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Chipmaker Qualcomm introduced the second generation of its Qualcomm Spectra image signal processor (ISP), which has gained capabilities that will enable smartphones to facilitate augmented reality apps.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
The Google Assistant is an incredibly useful tool that's now available for both Android and iOS. You can use plain English to send voice commands that range from turning off your smart lights to answering almost any question — but many of these features won't work properly if you have certain Google activity controls disabled.
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
HoloLens developers have created some useful solutions for visualizing building models and viewing construction plans overlaid on the job environment.
JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they also used ARKit to show a 3D how-to of removing an iPhone's SIM card.
Chromecast comes to mind when "casting" video from a smartphone to a big screen television, but it's not the only way to "cast" streaming content. This is especially true for Netflix, where you can cast movies and TV shows to not only a Chromecast-enabled TV, but to smart TVs, video game consoles, and other streaming media players so that you have complete control right from your smartphone.
The auto industry continues to shift into high gear to lay the groundwork for driverless cars with an electric vehicle (EV) emphasis.
The race is on to break Samsung's near-OLED Monopoly. Google joined the race back in April, reducing their reliance on Samsung's OLED's by supposedly investing about $880 million into using LG's OLED's for their Pixel phone screens. Now, Apple's stepping up with a rumored $2.5 billion investment into LG's OLED Display initiative for their phones too.
Tinder, marketed as a free 'dating' app, is no stranger to paid features. The company has long allowed users to step up their game by spending money on their 'Tinder Plus' service. Tinder would like more of your money, it seems, as it rolls out a new paid service with a highly-desirable premium feature — the ability to see who has swiped right on your profile, without having to match.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
The company that brought us a BB-8 droid controlled with the Force — okay, just a high-tech wristband — is releasing its take on Spider-Man. Toymaker Sphero collaborated with Marvel to release an app-enabled Spider-Man toy equipped with numerous features, as well as games for your smartphone.
Vuzix Corporation has lifted the preorder status on its M300 Smart Glasses, making the augmented reality device available for purchase by resellers, registered developers, enterprises, and consumers.
Driverless partnerships continue to appear as Continental AG, leading German automotive manufacturing company, has signed a strategic cooperation agreement with global electric startup, NIO. The goal of this partnership is to research, share, and develop autonomous technology, among other developments.
Honda president Takahiro Hachigo has just announced that Honda will complete development of fully self-driving cars by 2025. While the company aims to have level 3 — or conditionally autonomous cars requiring human intervention only in emergencies — on the road in time for the 2020 Tokyo Olympics, these level 4 cars would require no intervention in most environments and thus bring Honda one step closer to producing fully driverless cars.
Essential — the smartphone company started by Android co-founder Andy Rubin — is set to release its bezel-less smartphone before the end of June. The highly-anticipated phone is set to be stocked full of features, including an edge-to-edge display, magnetically-connecting 360-degree camera, rear fingerprint reader, and much, much more. One feature fans have been hoping for is an LED notification light. Today, we finally have confirmation via Twitter. For $700, the Essential Phone — LED notifi...
We're all passionate about something. Maybe it's the environment. Stopping poverty. Finding the best taco joint ... Whatever your cause, the last thing we want is to support companies whose practices go against what we believe. After all, you can't trust someone who doesn't like tacos. So it can be difficult to know which companies to avoid; there are just too many doing too many shady things to keep track of. Until ...
In a series of news about the OnePlus 5, the company posted its first teaser of the upcoming device on its Weibo account. According to GSM Arena, the teaser doesn't show us any sneak peaks of what the phone might look like — co-founder Carl Pei took care of that — though, we are greeted with the caption "Hey Summer! Give me five!"
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
Bose Corp is the latest company trying to make another dollar off of you without your permission. Bose Connect, the companion app to the swag $350 Bose headphones, is not the Jane to your Jack that maybe we all hoped it to be.
If you have encountered bed bugs lately, you are not alone. While the pesticides used to fight these pests are losing effectiveness, a fungus shows promise in knocking the bugs out of beds everywhere.
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
If there's one thing entertainment companies love, it's rebooting aging franchises. But design firm Globacore Interactive Technologies appears to have taken rebooting to the next level by remaking the classic '90s game Lemmings specifically to work on the HoloLens, Microsoft's mixed reality headset.
