In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
The first big update to iOS 11 since its release in mid-September just came out, so check your iPhone for a software update to iOS 11.1, because there are a few things you'll want from it. While there's no sight of Apple Pay Cash or Messages in iCloud, there are some significant improvements you'll need to know about.
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
Thanks to their partnership with Tidal, over 30 million Sprint customers can access Hi-Fi audio on the go. And the Jay-Z-owned music service isn't limited to just Sprint customers — for $19.99/month, anyone can listen to lossless audio from their favorite artists. But streaming uncompressed audio files uses a lot more data than standard quality, so how do you use Tidal without hitting your data cap?
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
In the case of rotting food, microbes are not our friends. Now, scientists have developed a new food wrap coated with tiny clay tubes packed with an antibacterial essential oil that can extend the shelf life of perishable food, so we can waste less and eat more.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
If you've ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you.
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years.
Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.
Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Tesla's Autopilot self-drive interface in its new Model 3 signals the carmaker is already prepping its cars for Level 4 driving years ahead of the competition.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
We use subtitles when we can't understand what's being spoken on screen, but most of the time it seems like those subtitles are out of our control. Maybe we find them too small, or even too large. Maybe the color is too faint, or the background too distracting. If only we could change the subtitles to reflect our own needs and styles ...
Who doesn't love listening to music or playlists when driving? The open road and an awesome playlist make for a perfect pairing, but it can become quite the challenge if you're trying to navigate at the same time. That's why Waze's built-in audio controls for compatible apps like Spotify and Pandora are so useful, so you can always keep your eyes on the map and road ahead of you.
After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet Archive — a non-profit dedicated to preserving websites and services — announced today that they will be conducting a partial backup of SoundCloud to safeguard the site's content in case of closure.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool.
A new feature in Android O is making it incredibly easy to multitask while you're watching a video. It's called Picture-in-Picture mode, and if you've ever used a TV with this option, you should already have a pretty good idea of how it works.
Despite longer live spans, almost half a million people die of healthcare-associated infections (HAIs) each year, many of them preventable.
Hutch Interiors, Inc., makers of an eponymous augmented reality home design app for iOS and Android, has closed a series A round of funding, led by online real estate company Zillow Group, totaling $10 million.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sunglasses. Called the Everysight Raptor AR glasses, these shades project all of the information a cyclist could need to optimize their rides.
Most carmakers now agree with Waymo that piloting driverless cars is best left to the machine — with no meddling from the human.
