With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.
Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system.
During the Tuesday launch of Google I/O, the company's CEO, Sundar Pichai, pulled off a Steve Jobsian "one more thing" move near the end of his keynote address that was simply stunning.
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. While our Facebook news feeds were filled with references to 311 Day, March 11 is also World Kidney Day, the United Kingdom's National Health Service Blood and Transplant (NHSBT) used the occasion to educate its constituents about organ donation.
Most packages sent to you via delivery services include a tracking number that allows you to track it from the creation of the shipping label all the way to your doorstep. The U.S. Postal Service includes tracking information with many of its mailing services, but not for first-class mail or periodicals. Luckily, there's a workaround to that limitation that you can set up pretty quickly.
As businesses flocked to Zoom, Microsoft Teams, Google Meet, and other video conferencing platforms to bridge the gap, we wondered aloud -- why aren't more companies leaning even more heavily on augmented reality?
How do spammers get your email? You give it to them. Not directly, no — you sign up for an app or service and happily hand over your email to verify your new account, then that app or service sells your email address to marketers who now know what kinds of apps and services you like.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
Niantic recently added a new Field Research task type called AR Mapping that challenges players to capture video footage of PokéStop landmarks and upload them. In return, players receive rewards in the form of in-game items.
As one of the world's largest and most powerful cloud computing platforms, Salesforce is used by countless companies to manage customer relations, deliver services, and innovate solutions to complex problems.
In 2009, 4G LTE networks rolled out in Stockholm and Oslo, replacing 3G as a better upgrade to the mobile data technology that gives us the broadband speeds we have on our mobile devices. Over a decade later, and we have the latest, next-generation wireless network technology among us, 5G, but can you even use it?
While we haven't covered Amazon Web Services, or AWS, on Null Byte before, Amazon's cloud computing platform is ripe for attack by hackers, pentesters, and cybersecurity researchers. It's also an excellent cloud hosting service to build or use vulnerable-by-design AWS setups and frameworks.
Smartphones are more like computers than actual telephones. Unfortunately, thieves, hackers, and other bad actors know this and are always looking to make money off your personal data. Thankfully, your Galaxy S20, S20+, or S20 Ultra has tools to combat these threats — as long as you know where to look.
We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
By now, you've probably been inundated with enough Baby Yoda memes to last you a lifetime. But if you don't have the new Disney Plus streaming service on your TV, you're probably wondering where all this is coming from. Well, lucky for you, just in time for the holiday season, we're here to guide you to the best ways to take part in all the streaming fun when you're not glued to your mobile devices.
The USB Rubber Ducky and the Digispark board both suffer from the same issue when attacking macOS computers: a keyboard profiler pop-up which tries to identify any non-Apple USB keyboards. While it's an annoying setback, the solution is a simple modification that allows Mac computers to be targeted, which affects the ability to target Windows and Linux devices.
Indian startup Dimension NXG is launching augmented reality headsets into India's consumer market with a bold idea: focusing on immersive computing in education on the high-end. The plan is to give a new kind of AR headset to schoolchildren in remote Indian villages, starting from class 5 (age 10) until graduation.
Apple's Mail app has always been a stylish yet simple way to check and send emails. Third-party apps up the ante with powerful tools and features to help keep junk and spam mail out of your eyesight. But with iOS 13, you don't need them since Apple gave the Mail app some much-needed superpowers. One of those being the ability to block senders from emailing you.
What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame?
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
Whether we like it or not, our personal information and smartphones are tied together at the hip. The former needs the latter to deliver a personalized experience that matches our individual needs. This personal data, however, makes your phone a prime target for thieves of all sorts to turn your privacy into illicit profit.
Using Siri to perform tasks on your Google Home device was never possible until Apple released Siri Shortcuts in iOS 12. Actually, it wasn't possible until Google added support for Siri Shortcuts for Google Assistant in Nov. 2018. No matter the timing, the important thing here is that you can use Siri to command Google Assistant which, in turn, can command Google Home.
Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow users to buy content featured in posts without ever leaving the app.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
Stumbling upon a specifically tailored advertisement on your iPhone can be a bit disconcerting. But that's what happens when you let advertisers track your data. Some of you may appreciate more relevant ads in apps, but the rest of you might consider it a straight-up privacy invasion.
The Pixel 3 XL versus Galaxy Note 9. Stock Android versus Samsung Experience. When I began this comparison, I thought the Pixel 3 XL would be unfairly outmatched. But after looking at the specs side-by-side, you'll see a different picture. This year, Google delivered a worthy alternative to Samsung's best offering.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.
If you've been getting that "Please update from the iOS 12 beta" alert continuously in iOS 12 public beta 9, Apple just issued a fix for it Friday, Aug. 31, with iOS 12 public beta 10 — just in time for Labor Day weekend. This marks the second update this week as dev beta 11 and public beta 9 were released on Monday. It's also just one day after Apple announced its Sept. 12 event.
In a surprise twist, Apple released iOS 12 public beta 8 to software testers on Thursday, Aug. 23, right alongside iOS 12 dev beta 10. The release comes as a bit of a shock, as the company released iOS 12 public beta 7 just three days earlier. The official build of iOS 12 now feels closer every day.
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
Yesterday, I talked about what I think is the most immediately mainstream-friendly app on the Magic Leap One is (Screens), and now we'll touch upon the runner-up: Helio.
