When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
This set up will show you how to use just one light to create a setting that's ideal for cosmetic, fashion and beauty shots. Great for a photographer who only has so much money to spend on studio equipment and accessories.
This tutorial uses the Bloody Gouges kit put out by cosmetics and special effects company Cinema Secrets. Apply using spirit gum, and then use the Injury palette and stage blood to make it look like you're really and truly wounded.
Buffing a snowboard usually occurs after it's been waxed and scraped properly. This is usually the final step for a snowboard and really helps with the overall cosmetic look of the board. Buffing it from tip to tail will lead to a nice smooth base for a nice looking finish. To do this, check out the tutorial above and enjoy!
"That 70s Show" star Mila Kunis has grown into quite a gorgeous young woman, and never fails to sport perfectly groomed brows and sheer though flattering makeup when she's on the red carpet.
With stores like Lush Cosmetics and Bath and Body Works churning out soap rife with rose petals, glitter, and pretty designs, soaps are no longer just designed for getting clean.
What we love about this "Mask of Mystery" is that you can use it for a large variety of Halloween costumes. Delicate scroll patterns ending in curlicues and dubbed over with glitter make this painted on mask perfect for dark fairies, Moulin Rouge can can dancers, Mardi Gras participants, and even sorceresses.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
If you can't find the perfect glittery eyeshadow in just the shade you want, you can make your own! This quick tutorial shows you how to combine cosmetics to whip up a batch of sparkly, glittery eyeshadow in whatever color you want.
We know there are probably like 100,000 "Avatar" makeup tutorials on YouTube, but how often are you really going to wear a striped blue face out of the house unless it's Halloween? Skip the literal interpretation and don an "Avatar" look you can actually wear on the everyday by checking out this makeup tutorial.
Whether this is for Halloween, cosplay or some other event, this tutorial shows you how to do up your eye makeup to make yourself look like a Blood Elf hunter from the ever popular MMO, World of Warcraft. You don't need much, just some red and gold powder cosmetics.
Every makeup artist knows that great makeup starts with good skin. And for those of us who weren't born with Halle Berry type flawless skin there's concealer to help get us there. We'll fake it till we make it, right?
If you're interested in replacing your existing outdoor outlet and cover because of cosmetic reasons or safety reasons, this tutorial should help.
If you have trouble finding a nice look for daytime, check out this tutorial. In this video, you will learn all about how to create a light, fresh look for your face using Mac cosmetics. This look is also meant to last through the entire day so that you won't feel like you constantly have to reapply.
When applying makeup for the first time, it's all too easy to overdo things. This free video guide will help you teach your teenager moderation when it comes to all things cosmetic. Help your teen to achieve a natural makeup look with the help of this free video tutorial.
Create a creepy undead look for a Halloween zombie costume with the little help of makeup and the steps in this how-to video. The cosmetics used for this look are: MAC - Pure White Paint Stick, Laura Mercier - Translucent Powder, MAC - Feline Pencil, MAC - Feline Pencil, MAC - Flammable Paint, MAC - Beauty Marked e/s, MAC - Fascinating Pencil, MUFE - Smoky Lash mascara, Guerlain - Kiss Kiss Lip Lift, and MAC - Pure White Paint Stick. Learn how to apply zombie makeup for Halloween by watching ...
This how-to video demonstrates a pretty and dramatic multi-hued green eye makeup look. For similar results, use the same cosmetics: MAC Beige-in shadestick, MAC Eyepopping eyeshadow, MAC True Chartreuse pro pigment, MAC Emerald Green pro pigment, Nars Night Porter eyeshadow, MAC Cloudbound eyeshadow, Ben Nye Emerald Glitter, and fake eyelashes. Follow along with the steps in this video makeup lesson and learn how to recreate this bright to dark green MAC eye makeup look.
Petrilude demonstrates in this makeup how-to video a look using neon and glitter. He used MAC pigments and cosmetics, but similar colors and formulas will create comparable results. Follow along with the steps in this video makeup lesson and learn how to create an electric and colorful eye makeup look.
This Cinderella inspired look consists of a soft wash of blue and a strong winged black liner. The cosmetics used for this look are Coastal Scents sparkle eye liner- light blue, AC pigment in Mutiny, Coastal Scents 88 Palette, Fyrinae Pure sugar for inner corner highlight, Urban Decay liquid liner: perversion, MAC #3 lash, mac bare slimshine, and mac Little VI lustreglass. Learn how to apply a Disney's Cinderella inspired princess look by watching this video makeup lesson.
The makeup look in this how-to video is guaranteed to make any eye color POP! These cosmetics are used: MAC shadestick- beige ing, NYX eye shadow spring leaf, MAC pigment - old gold, GOSH eye liner -Girl power, STILA convertible eye colour - onyx, and MAC plushlash mascara black. Learn how to make your eye color pop by watching this video makeup lesson.
Inspired by Tim Burton's movies, this how-to video shows a theatrical Halloween look. The cosmetics used are Bare Escentuals mineral foundation, NYX White e/s, ArtDeco e/s Base, MAC e/s in Carbon, Copperplate, Shroom, Ben Nye black eyeliner, Max Factor 2000 Calorie mascara, MAC Prep & Prime Lash, MAC Velvetella lipliner, Nars Scarlet Empress lipstick, NYX Grape lipgloss, MAC Blue Brown pigment, and Jofrika theater blood. Watch this video makeup tutorial and learn how to create a Corpse Bride ...
Watch this instructional cosmetics video to create reggae dancehall inspired makeup look for dark skin. Begin by highlighting the eyebrows with a bit of shiny pink gloss. This happy reggae look uses gold and pink eye shadows with ivory shimmer. Use a high definition eyeliner and add yellow highlights under the eye. If you want to really commit to this look, use the false eyelashes with theatrical patterns.
Watch this instructional cosmetics video to create a vintage 1930's look for dark skin. Reminiscent of the Harlem Renaissance, this smokey eyes look with deep purple and shiny pink brings out the spirit of American romance. Highlight areas of the face with a shiny powder. This look definitely calls for dark, sumptuous lips.
Instead of trying to fake a crease, Asian girls or anyone with a mono lid, can play up the beautiful natural shape of their eye with the technique demonstrated in this makeup how-to video. The cosmetics used to create this look are The Makeup Store Pencil Eyeliner, Drugstore White Eye Pencil, The Body Shop Liquid Eyeliner, Shu Uemura Eyelash Curler, and Shiseido Lasting Lift Mascara. Watch this video makeup application tutorial and learn how to create a dramatic angled Asian eye look with eye...
The wrong kind of makeup can make you look tired, but with the advice from this how-to video, your skin is going to look fresh and glowing. Use MAC's mineralized satinfinish foundation NC42, msf natural med dark, select moisture concealer NW37, sunbasque blush, msf light flush, fix plus, and strobe cream to replicate this cosmetic look. Learn how to create this glowing skin MAC look by watching this video makeup application tutorial.
Tired of your boring old pink and white French manicure? Learn how you can create blue glitter French manicure tips with this tutorial. You will need a base coat and top coat, MAC cosmetics jewel marine glitter, Q-tip or corrector to clean corners and tape. This look takes a steady hand and lots of practice. With this how to video you can create blue glitter French manicure tips.
This cosmetics video demonstrates how to apply makeup for a Capricorn inspired look. According to a horoscope source, Capricorns identify with chocolate browns, dark greens and navy blues. Try this experimental look and see if it compliments your personality.
Watch this instructional cosmetics video to apply bright green, brown and black eye shadow over a white base. You will need MAC paint pot soft ochre, pigment green space, eye shadow- espresso, carbon and mylar, brown liner pencil, black mascara, and MAC lipglass oyster girl.
Watch this instructional cosmetics video to apply cream, orange and brown eye shadow over a white base for a an elegant autumnal effect. You will need MAC paintpot soft ochre, MAC eyeshadows - mylar, bamboo, espresso, rule
Watch this instructional cosmetics video to apply pink, purple, and blue eye shadow over a MAC cream color base. Use soft brushes to blend the color transitions. This creates a three color eye shadow fade with a dramatic shape.
Watch this instructional cosmetics video to apply white and grey eye shadow for a dramatic effect. Use Benefit Lemonaid, MAC Mylar eye shadow, MAC Typographic eye shadow, white eyeliner, black liquid liner, red lip liner, and Clinique lipstick.
Watch this instructional cosmetics video to apply eye shadow to create a dramatic lime green and purple fade on a white base. Use Ben Nye Lumiere eye shadow, MAC cream color, purple liner, Kenebo blakc liquid liner, black mascara, and MAC lipglass.
Watch this instructional cosmetics video apply eye shadow for a punk look. You will need
Watch this instructional cosmetics video to apply a eye shadow for a Sarah Michelle Gellar inspired look. Use a M.A.C painterly paint pot base and a 242 brush to blend. For this project use subtle browns and peach colors close to your skin tone.
Watch this instructional cosmetics video to apply eye shadow for a Hayden Panettiere inspired look. Try a M.A.C base for this project and use an Urban Decay palette for the eye shadow color.
Watch this instructional cosmetics video to apply eye shadow for a back-to-school look inspired by Avril Lavigne. Use Urban Decay Primer Potion to keep your colors from fading or flaking off.
Watch this instructional cosmetics video to apply eye shadows for an Arabic inspired look. Use a painterly paint pot for a base eye shadow. The M.A.C 217 brush can give even coats for this multilayered effect. Place a piece of Scotch tape on your face to create a straight line.
