As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Earlier this year, Nokia released the Nokia 8 Sirrocco overseas. The new device served as an upgrade to the 2017 model with a minor specs bump and a more modern design. However, HMD isn't done with the 8 series. A rumored Pro version is coming later this year that brings innovations the iconic brand is known for.
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event.
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
Dropping upwards of $60 on a new game can really break the bank, and being a struggling college student leaves me having to decide whether to pick up the latest title or, you know, eat. But often my more primitive urges win out, meaning the only way to enjoy the latest and greatest games are vicariously, using increasingly-popular live streams.
The makeup artist Julia presents this tutorial in partnership with VSP vision care in order to demonstrate makeup tips for people wearing glasses or contact lens.
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
Is there a bigger name in pop music than Taylor Swift right now? Her 116 million followers on Instagram would probably argue, "No." As such, if you're one of these many followers, you might have seen Taylor advertising a new "4.26" filter on her story. Problem is, there's no clear instruction for actually using the filter. That's where we come in.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
Augmented reality productivity software maker Upskill has expanded the reach of its Skylight platform with support for Microsoft HoloLens.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
On Thursday, at the Augmented World Expo, Stockholm, Sweden-based eye tracking company Tobii announced that the augmented reality display company Lumus will integrate its eye tracking technology into the Lumus DK50 AR development kit.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
