News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
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News: Microsoft's Live HoloLens 2 Apollo 11 Demo Didn't Take Flight, but You Can See It Thanks to Unreal Engine's Video
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
News: Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
News: Magic Leap & Three UK Power 5G Augmented Reality Fashion Show at London Fashion Week
While AT&T is gradually showing off the powers of its 5G technology in the US via the Magic Leap One, another major wireless company is doing the same in the UK using the world of fashion.
News: Google Assembles Marvel's Surviving Avengers & Other AR Sticker Packs for All Pixel Devices via Playground Update
Owners of Google Pixel devices now have a plethora of imaginary friends to play with thanks to the Playground augmented reality app.
News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: 'Hyper Reality' Visionary Keiichi Matsuda Parts Ways with Leap Motion
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
How To: The Best Socialization Apps on Your Phone for 18-Month-Olds
Your childhood "social networking" may have been to go outdoors to the neighbor's — and outdoors is a great place for kids to be. But these days, the terms educational, digital media, entertainment, and toddlers don't have to be mutually exclusive. Like most things in life, it's about balance, and these apps can aid your child with social-emotional development when not playing with friends.
News: Magic Leap Teams with Andy Serkis Effects Studio Imaginarium for New AR Experience
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
News: Avegant's Future Looks Bright as It Lands $12 Million in Funding for Augmented Reality Displays
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
News: Magic Leap Makes Shutterstock Images & Video Available for Gallery & Screens Apps
The narrative that Magic Leap has weaved for the Magic Leap One has focused on the freedom of spatial computing versus dated modes of 2D screens.
News: AT&T Joins Forces with Magic Leap as Exclusive Launch Partner
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
News: Zappar's ZapWorks Promises to Give Anyone the Power to Create Complex AR Experiences Without Coding Experience
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
News: Magic Leap Books Augmented Reality Experience with Air New Zealand
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
News: Snow App Brings Animoji Alternative to Everyone with a Smartphone
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.
News: 7-Eleven Joins Forces with 'Deadpool 2' for Augmented Reality App & In-Store Experience
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
News: Magic Leap's Website Has an Immersive Reality Experience Hidden in Plain Sight, if You Know Where to Look
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
News: The Weather Channel Forecasts More Augmented Reality for Its Live Broadcasts with Unreal Engine
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
News: Verizon's Envrmnt Team Opens Early Access to AR Design Easy App Creation Tool
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
News: Leap Motion Exec Posts Early Peek at Hand Interaction Project via Meta 2
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
Apple AR: Now You Can Give Your Sweetheart an AR Valentine's Day Card
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
News: This App Turns the iPhone X into an AR Face-Painting Booth
Thanks to Face Maker, a new app for the iPhone X, children everywhere can now avoid the trauma of face painting.
News: Meta 2 Augmented Reality Headset Available to Businesses Through Dell Starting in February
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
News: After Years of Being Teased, Here's How the World Is Reacting to the Magic Leap One Reveal
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
News: MAC Cosmetics Stores Get AR Makeover with Virtual Try-on Mirrors
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
News: Hotstepper Dances Alongside You in Augmented Reality as You Walk to the Next Party
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.
News: Google's New Poly 3D Object Search Engine Looks to Become Go-to Resource for AR Apps
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
News: Microsoft & Ford Demonstrate AR's Potential for Innovation in Enterprises
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
Market Reality: Businesses Invest in the Expansion of AR Services & Content Creation
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
News: HoloLens Challenge #16 Winner Brings the Cowbell
James Ashley, Atlanta-based Microsoft MVP and author of Beginning Kinect Programming with Microsoft Kinect, has been running monthly challenges since around the release of the HoloLens Developers Kits. Each month, those of us who follow what happens in the community can look forward to seeing what creative ideas come out of these challenges. It has been a treat, to say the least, and who knows ... maybe one of us here at Next Reality even won one of these before his time here.
News: World of Tanks Is Bringing Us This Mind-Blowing AR Museum Attraction
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
ARKit Roundup: More Fun Uses for Augmented Reality & Your iPhone Keep Popping Up
Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads.
Instagram 101: Increase Audience Engagement on Your Instagram Posts with This One Simple @Mention Hack
So, according to Sprout Social, mentioning an Instagram handle in the caption of your posts increases audience engagement by up to 56 percent. If true, that's pretty impressive.
News: Google Teases Android O's Half-Dunked Code Name with an Enticing Easter Egg
Google loves to play games. That's just what they did when they went ahead and teased us with a few Android O hints after Reddit user Zitroney unlocked an Easter egg in a Google Creative Lab developer's app ShortStories.