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NR30: Next Reality's 30 People to Watch in Augmented Reality in 2018

Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.

Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App

Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...

Market Reality: As Magic Leap & Microsoft Seek Funds, Educators Prepare the Next Class of AR Innovators

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.

News: Anchor Brings Quality Call Recording to the Masses with New 'Interview' Feature

As someone who grew up adamantly complaining every time my parents dared to turn on talk radio in the car, I can admit it's a bit weird that I have a love affair with podcasts. I can't help it! Even though podcasts are essentially the modern-day customizable talk radio, I choose to defend my all-out obsession with pointing out how popular they are (I mean, SNL even picked up on the trend).

News: Ex-Magic Leapers Confirm the Demo Video We All Thought Was Faked... Was Faked

When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.

News: The Incredible VR Painting Experience Tilt Brush Adds Greater Control, 3D Models & a Word Game

Google's Tilt Brush has proven to be one of the most compelling VR experiences for the HTC Vive, letting you paint with crazy materials like electricity and duct tape. It is clearly an experiment in bringing the joy of imagination to life—or creating some form of virtual LSD—and the app's latest update brings a variety of features that only continue to support that theme. There are few to no rules in virtual reality app development, and that can both be freeing or absolutely paralyzing when t...